P and R will Co-exist and Q being the Bridge

(Shinji Miura, Ricoh's Executive Vice President)

See this latest interview with the top management of Ricoh:-

http://www.itmedia.co.jp/news/articles/1110/28/news085.html

(in Japanese, Google-translated English Page Here)

So, it is re-iterated again that the two camera brands will be kept and to be co-existent. And, it is heard for the first time that the Pentax Q is named as it is placed between the Alphabets P (for Pentax) and R (for Ricoh), which has the meaning to serve as a bridge between the two.