Long ago, I reported that Pentax marketing did actually exist in Korea.
After more than a year, someone posted the video clips recorded for that event, here it is. Enjoy! ;-D
https://www.youtube.com/watch?v=WirmYbkTXRk
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Friday, June 06, 2014
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Comments by IntenseDebate
Sexy Pentax Korean Girls (YouTube Video)
2014-06-06T22:41:00+08:00
RiceHigh
Marketing|Pentax|People|Videos|
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pjalves · 563 weeks ago
Pentaxfools · 562 weeks ago
pentaxero · 562 weeks ago
This kind of marketing points out some negative things for the brand image. In my opinion, they should make smart marketig instead showing a pair of tits... or a million color camera. Well, it seems they are only interested in oriental asian market, where these kind of "things" and marketing is "cool". In fact maybe all brands do this there. I just don't get it.
I hope I'm wrong, but this video and, more importantly, what is not directly featured in the video (this is: Pentax-Ricoh's sense of reality) looks creepy.
pentaxero · 562 weeks ago
Pentaxfools · 562 weeks ago
I'm not Asian but like Captain Kirk I dig hot chicks in all colors....
pentaxero · 562 weeks ago
However, I am afraid that this kind of marketing may become deterrent. Pentax should reinforce their traditional values: Cult, Fair Priced, Reliability, Rugged, etc. As Kawasaki says, at the end this is a maney issue, and how much do you invest in marketing. I think this video does not show the right direction.
RiceHigh 110p · 562 weeks ago
Mike Kawasaki · 563 weeks ago
Ricoh — you are pathetic.
twil · 562 weeks ago
The youtubes were referenced here on the Rice website.
In any case, I believe the decisions on marketing rests squarely on the country's local marketing distributor - rather than Ricoh. But who knows how these decisions are really made.
Mike Kawasaki · 562 weeks ago
When zero money is given to good quality and smart marketing, last rezort are tasteless and sorry attemptz such az these. One one hand, Pentax dezerves such sorry fate because it never invested in its own, smart, long term marketing.
Eddie · 562 weeks ago
Nubi · 562 weeks ago
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