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Friday, June 06, 2014

Sexy Pentax Korean Girls (YouTube Video)

Long ago, I reported that Pentax marketing did actually exist in Korea.

After more than a year, someone posted the video clips recorded for that event, here it is. Enjoy! ;-D



https://www.youtube.com/watch?v=WirmYbkTXRk

Comments (15)

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IMHO, this is degrading for both women AND Pentax. The girls are not even having fun as some guys are blatantly photographing their butts and cleavages as they lean over the pool table... Come on...
6 replies · active 562 weeks ago
Pentaxfools's avatar

Pentaxfools · 562 weeks ago

The chicks are hot.
which has absolutely nothing to do with Pentax at all.

This kind of marketing points out some negative things for the brand image. In my opinion, they should make smart marketig instead showing a pair of tits... or a million color camera. Well, it seems they are only interested in oriental asian market, where these kind of "things" and marketing is "cool". In fact maybe all brands do this there. I just don't get it.

I hope I'm wrong, but this video and, more importantly, what is not directly featured in the video (this is: Pentax-Ricoh's sense of reality) looks creepy.
I realize my comment sounds kind of racist about the oriental people/world. I'm so sorry since my words are not appropiate and would like to apologize for the offensive sentence. I was wrong. Sorry.
Pentaxfools's avatar

Pentaxfools · 562 weeks ago

Sex sells and always has. If you want me to look at your products put a couple of hot chicks around them, I will look. It might all be about getting some attention in a crowded market/tradeshow.

I'm not Asian but like Captain Kirk I dig hot chicks in all colors....
You are right... in a way.

However, I am afraid that this kind of marketing may become deterrent. Pentax should reinforce their traditional values: Cult, Fair Priced, Reliability, Rugged, etc. As Kawasaki says, at the end this is a maney issue, and how much do you invest in marketing. I think this video does not show the right direction.
It's okay I think and I don't sense the problem which might be perceived by some.
Mike Kawasaki's avatar

Mike Kawasaki · 563 weeks ago

It iz not Pentax, but rather Ricoh managerz now in charge of Pentax. They have a very bad taste and zero marketing knowledge. They have no idea what iz marketing; writing Pentax along poor girl's bosoms iz NOT it.

Ricoh — you are pathetic.
2 replies · active 562 weeks ago
Actually I recall Pentax pulling similar stunts (in Korea ?) with scantily clad models *before* the Ricoh purchase.

The youtubes were referenced here on the Rice website.

In any case, I believe the decisions on marketing rests squarely on the country's local marketing distributor - rather than Ricoh. But who knows how these decisions are really made.
Mike Kawasaki's avatar

Mike Kawasaki · 562 weeks ago

If it waz not Ricoh, then it waz Hoya.
When zero money is given to good quality and smart marketing, last rezort are tasteless and sorry attemptz such az these. One one hand, Pentax dezerves such sorry fate because it never invested in its own, smart, long term marketing.
I love it. I want some of that hot Pentax action. How about a BBW to promote full frame. Yowza!!!
Nerdy photographers tend to not score chics, so this is a new beginning, but I doubt the neediness will go away any time soon.
Nice video..
Niec chics
Suger Singh's avatar

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