View this post, the original poster has some good observations and insight:-
http://forums.dpreview.com/forums/readflat.asp?forum=1036&thread=38233873
As for the original Hoya's Q1 report for the investors, read the following:-
http://www.hoya.co.jp/english/investor/d0h4dj00000014ze-att/d0h4dj0000001cj5.pdf
And, the annual worldwide sales figure of Pentax in 2010 was actually very bad and worrisome enough. Now they had only 1.5% of the global digital camera market share, ranked number 10, even after Kodak, Fuji and Casio, just a tiny bit ahead of Vivitar.. :-(
Related:-
The State of Pentax (by Q1 2011)