See: http://www.eprice.com.hk/dc/talk/1442/3660/1/ (in Chinese)
Just shortly after Ricoh Pentax has marketed their new K and GR Watches, the Q Watch is now bundled when one buys the custom colour Q10 kit set. So, now I can safely declare that Pentax Ricoh has successfully transformed into a Watch Company for what it markets and sells. Congrats! ;-p