Web Analytics RiceHigh's Pentax Blog: EISA Photo Awards 2012-13

Friday, August 17, 2012

EISA Photo Awards 2012-13

http://www.eisa.eu/awards/3/photo.html

Everyone has an award but only Pentax nor Ricoh! Well, even Sigma and Tamron are there! :-(

Btw, the K-30 is not selling well even at the Japanese home market (where Pentax used to do it best over there), just see the latest BCN chart, the K-30 + DA18-135 kit struggles to stay in the chart, at position #58 at best.

If we look at the results of the whole July, we can see only the Q and K-5 appear at the end of the chart for Pentax items. In fact, the K-01 has never appeared anywhere in neither charts. So actually everything is indeed pessimistic for the sales of Pentax gear. To change the situation, I really believe that Ricoh should do things more pro-actively, and more importantly, better insight is required! (Which up till now I can't see it! >:-()
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naveed's avatar - Go to profile

naveed · 656 weeks ago

Pentax marketing is practically non-existent in the US. How do they expect to sell anything here? You can only go so far with brand loyalty - especially when there are significant trade-offs.
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Dave's clichés · 655 weeks ago

just a thought, up till now the K01 and the Q have been in design from the Hoya era and so Ricoh have been obliged to continue with them,even the K30 design started with them. All products from now on are under the banner Ricoh/Pentax we will see at Photokina what we have coming! I'm sure the K30 will be successful; They must realize that in the mirrorless world cameras are "functional must-have fashion items" and must look like they are! That's why Sony's mirrorless cam's look so cool,and people feel like buying them;not so the K01.The Q looks cool,but small sensor and big price=low sales.
No marketing or practically none keeps Pentax a well kept secret!
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radiantlite 29p · 655 weeks ago

That's ashamed because Pentax K30 is great value for money camera.
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daedbird · 655 weeks ago

Something weird about those numbers.....The Nikon J1 is ranked sixth, but the K30 only has one listing, and it is not the body-only or 18-55 package.

One of the problems is that each color has its own code, meaning they could sell a number of K30s, but they are split between the SKUs. Still, heavy of doses of salt when the J1 is ranked so high.

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