Saturday, July 10, 2010

Japanese DSLR/ILDC* Sales Ranking for the 1st Half of 2010

See the report (in Japanese) (or the Google translated English page here).

So, the key results are:-

1. The Market Share and Ranking:-

Ranking
Manufacturer
Share
1
Nikon
34.0%
2
Canon
31.4%
3
Panasonic
10.9%
4
Hoya (Pentax)
7.8%
5
Olympus
7.7%
6
Sony
7.5%

Total:
99.3%

Remaining:
0.7%

We can see that indeed Pentax, Olympus and Sony get almost tied in the competition for the results. But do note that since the Sony NEXes have being sold like hot cakes now, I am quite sure that Sony should be able to get rid of the "crowd" in the second half of the year!

* Remark: ILDC stands for Interchangeable Lens Digital Camera

2. The Top Selling Models:-

Ranking
Brand
Model
Share
1
Nikon
D90
13%
2
Canon
Kiss X3 (500D)
11.5%
3
Nikon
D5000
10.6%
4
Canon
Kiss X4 (550D)
9.7%
5
Nikon
D3000
7.9%
6
Pentax
K-x
6.3%
7
Panasonic
GF-1
6.1%
8
Olympus
E-PL1
4.6%
9
Canon
7D
3.5%
10
Canon
KISS X2 (450D)
3.1%
11
Panasonic
G1
2.7%
12
Sony
NEX 5
2.0%
13
Canon
5D MkII
1.8%
14
Canon
50D
1.7%
15
Sony
A550
1.5%
16
Sony
A330
1.4%
17
Olympus
E-P2
1.3%
18
Panasonic
G2
1.3%
19
Nikon
D300s
1.3%
20
Olympus
E-P1
1.1%


Total:
92.4%


Remaining: 7.6%

Well, it can be seen that Pentax/Hoya's survival is based on only one model, that is, the K-x. And, the K-7 has had no where come close, as it has been that since launched.

Whilst Pentax has been quite successful with the K-x, which is great, but the survival based on only one body (and kits) is surely not something healthy to a company, but is indeed worrisome instead, IMHO.

Related Posts

 
Creative Commons License
RiceHigh's Pentax Blog by RiceHigh is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.