So, the key results are:-
1. The Market Share and Ranking:-
| Ranking | Manufacturer | Share |
| 1 | Nikon | 34.0% |
| 2 | Canon | 31.4% |
| 3 | Panasonic | 10.9% |
| 4 | Hoya (Pentax) | 7.8% |
| 5 | Olympus | 7.7% |
| 6 | Sony | 7.5% |
| Total: | 99.3% | |
| Remaining: | 0.7% |
We can see that indeed Pentax, Olympus and Sony get almost tied in the competition for the results. But do note that since the Sony NEXes have being sold like hot cakes now, I am quite sure that Sony should be able to get rid of the "crowd" in the second half of the year!
* Remark: ILDC stands for Interchangeable Lens Digital Camera
2. The Top Selling Models:-
| Ranking | Brand | Model | Share |
| 1 | Nikon | D90 | 13% |
| 2 | Canon | Kiss X3 (500D) | 11.5% |
| 3 | Nikon | D5000 | 10.6% |
| 4 | Canon | Kiss X4 (550D) | 9.7% |
| 5 | Nikon | D3000 | 7.9% |
| 6 | Pentax | K-x | 6.3% |
| 7 | Panasonic | GF-1 | 6.1% |
| 8 | Olympus | E-PL1 | 4.6% |
| 9 | Canon | 7D | 3.5% |
| 10 | Canon | KISS X2 (450D) | 3.1% |
| 11 | Panasonic | G1 | 2.7% |
| 12 | Sony | NEX 5 | 2.0% |
| 13 | Canon | 5D MkII | 1.8% |
| 14 | Canon | 50D | 1.7% |
| 15 | Sony | A550 | 1.5% |
| 16 | Sony | A330 | 1.4% |
| 17 | Olympus | E-P2 | 1.3% |
| 18 | Panasonic | G2 | 1.3% |
| 19 | Nikon | D300s | 1.3% |
| 20 | Olympus | E-P1 | 1.1% |
| Total: | 92.4% | ||
| Remaining: | 7.6% |
Well, it can be seen that Pentax/Hoya's survival is based on only one model, that is, the K-x. And, the K-7 has had no where come close, as it has been that since launched.
Whilst Pentax has been quite successful with the K-x, which is great, but the survival based on only one body (and kits) is surely not something healthy to a company, but is indeed worrisome instead, IMHO.
Logging you in...
Daedbird · 765 weeks ago
While it is a few percentage points, Pentax is leading the others, with really two cameras, compared to Sony & Olympus that have a ton of models, so that's good.
And all those Kx buyers, well those are entry buyers into the Pentax system, upgrading sometime in the future
While there are concerns and questions about the future, I am a lot less worried then those who bought lenses for 4/3, watching their systems outsold by m4/3
Chris Stone · 765 weeks ago
If one sums the percentages of each manufacturers cameras and subtract that from the manufacturers percentages you get the balance left from their other cameras which have sold less than the 20th camera on the camera list (less than 1.1%)
Canon = 0.1% - Probably 1D series and 1000D
Nikon = 1.2% - D700, D3, D3x
Olympus = 0.7% - Real 4/3 Cameras
Panasonic = 0.8% - Real 4/3 cameras
Pentax = 1.5% - Got to be more than one camera as minimum to get on the table is 1.1% - K-7, K-m (K2000) , last lots of K20D, K10D.
Sony = 2.5% - NEX 3 and the rest of the Alpha series.
I think Pentax has been really surprised with the markets response to the K-x. If the K-7 is selling less than 1% then the K-x is out selling it by at least 6 to 1.
Regards
Chris Stone
RiceHigh 110p · 765 weeks ago
Daedbird · 765 weeks ago
These are sales in Japan, right, or are they global? I don't see anything listing what they are either here or on the website itself....
Some other thoughts:
1. Who wants full frame? - Of these cameras, only one, the 5d, is a full-framer, but it can only muster less than one third the sales of the Kx.
2. Buyers love a deal - Of the top 20, I believe only 5 cost more than $1,000 in the U.S., and For Nikon, Canon, Pentax and Sony, all of their basic models are accounted for. The D90, which is two years old but is super cheap at the moment, is the top seller. This fits with everything you can see when Amazon drops the price of a model or two, they sell like hotcakes (even the K7 pushed into the top 25 of the sales weekly sales during a discount). I think this alone means the biggest duty for Pentax - well beyond a full-framer at least - is to make the Kx, or its successor, cheaper. Especially with the kit lens combo (seriously, why could I buy a 75-300 FAJ for $125 new four years ago, but its successor, the 55-300, is around $300?)
3. You cannot account for taste - We all know the virtues of the Kx, but the same cannot be said for some of those other entry models on the list. I don't know the Canon triplets, but I know that there is no decent Nikon to own under the D90. That the 3000 and 5000 show up that high just shows me that people see Nikon and think they should buy. I also makes me believe that store presence is playing a role.
4. People want HD - Only one of the top nine does not have video, and that is Nikon's entry level 3000. The way the Canon 7D has been praised, one can almost be made to believe it is a video camera first. Truly the melding of video and photos are going to be intertwined in Sony's NEX and Panasonic's G series, and if anything should make Pentaxians worry is whether or not Hoya has enough money in the R&D to pay for continued upgrade of Pentax's video capabilities, AND whether or not there will be a dedicated video camera that will use Kmount lenses. Mark my words - those who have both successful products will drive the prices of their lenses down, and lead sales.......
kai · 764 weeks ago