So, the key results are:-
1. The Market Share and Ranking:-
Ranking | Manufacturer | Share |
1 | Nikon | 34.0% |
2 | Canon | 31.4% |
3 | Panasonic | 10.9% |
4 | Hoya (Pentax) | 7.8% |
5 | Olympus | 7.7% |
6 | Sony | 7.5% |
Total: | 99.3% | |
Remaining: | 0.7% |
We can see that indeed Pentax, Olympus and Sony get almost tied in the competition for the results. But do note that since the Sony NEXes have being sold like hot cakes now, I am quite sure that Sony should be able to get rid of the "crowd" in the second half of the year!
* Remark: ILDC stands for Interchangeable Lens Digital Camera
2. The Top Selling Models:-
Ranking | Brand | Model | Share |
1 | Nikon | D90 | 13% |
2 | Canon | Kiss X3 (500D) | 11.5% |
3 | Nikon | D5000 | 10.6% |
4 | Canon | Kiss X4 (550D) | 9.7% |
5 | Nikon | D3000 | 7.9% |
6 | Pentax | K-x | 6.3% |
7 | Panasonic | GF-1 | 6.1% |
8 | Olympus | E-PL1 | 4.6% |
9 | Canon | 7D | 3.5% |
10 | Canon | KISS X2 (450D) | 3.1% |
11 | Panasonic | G1 | 2.7% |
12 | Sony | NEX 5 | 2.0% |
13 | Canon | 5D MkII | 1.8% |
14 | Canon | 50D | 1.7% |
15 | Sony | A550 | 1.5% |
16 | Sony | A330 | 1.4% |
17 | Olympus | E-P2 | 1.3% |
18 | Panasonic | G2 | 1.3% |
19 | Nikon | D300s | 1.3% |
20 | Olympus | E-P1 | 1.1% |
Total: | 92.4% | ||
Remaining: | 7.6% |
Well, it can be seen that Pentax/Hoya's survival is based on only one model, that is, the K-x. And, the K-7 has had no where come close, as it has been that since launched.
Whilst Pentax has been quite successful with the K-x, which is great, but the survival based on only one body (and kits) is surely not something healthy to a company, but is indeed worrisome instead, IMHO.