Last time the Japanese BCN reported the results for the first half of 2010. This time, they've extracted the results only for the month of June to give a better picture on the latest market situation of the sales of ILDCs (Interchangeable Lens Digital Cameras) and DSLRs in Japan:-
http://bcnranking.jp/news/1007/100716_17667.html
(in Japanese, Google translation to English here)
A quick review on the brand share are as follows:
- Nikon: 29% (D90, D5000 and then D3000)
- Canon: 19% (550D and 500D)
- Sony: 16.4% (NEX-5 and NEX-3)
- Olympus: 5.9% (E-PL1)
- Pentax/Hoya: 4.4% (K-x)
- Panasonic: 4.1% (GF-1)
(Remaining Makers/Models: 21.2%)
Well, the Pentax K-x is still there, in the top 10 sellers list, positioned at 9. But my bet is that the K-x will soon fall out of the top sellers very soon. On the other hand, Sony do have got big success with their NEX cameras and the NEX-5 is now positioned at no. 2.
So, as I've just "ranted" last week, when a company could do something quickly that the market likes/wants, she will succeed. In contrast, if another player knew to do nothing, then she will be just sitting there and wait to die!