Last time the Japanese BCN reported the results for the first half of 2010. This time, they've extracted the results only for the month of June to give a better picture on the latest market situation of the sales of ILDCs (Interchangeable Lens Digital Cameras) and DSLRs in Japan:-
http://bcnranking.jp/news/1007/100716_17667.html
(in Japanese, Google translation to English here)
A quick review on the brand share are as follows:
- Nikon: 29% (D90, D5000 and then D3000)
- Canon: 19% (550D and 500D)
- Sony: 16.4% (NEX-5 and NEX-3)
- Olympus: 5.9% (E-PL1)
- Pentax/Hoya: 4.4% (K-x)
- Panasonic: 4.1% (GF-1)
(Remaining Makers/Models: 21.2%)
Well, the Pentax K-x is still there, in the top 10 sellers list, positioned at 9. But my bet is that the K-x will soon fall out of the top sellers very soon. On the other hand, Sony do have got big success with their NEX cameras and the NEX-5 is now positioned at no. 2.
So, as I've just "ranted" last week, when a company could do something quickly that the market likes/wants, she will succeed. In contrast, if another player knew to do nothing, then she will be just sitting there and wait to die!
Wednesday, July 21, 2010
Logging you in...
Comments by IntenseDebate
Subscribe to:
Post Comments (Atom)
Richard · 764 weeks ago
Buyers are more confident in looking beyond the large companies. A bit like the film slr days with small companies like Yashica surviving for a long time.
RiceHigh 110p · 764 weeks ago
http://ricehigh.blogspot.com/2010/07/japanese-dsl...
David · 764 weeks ago
Kudos to Nikon for topping Canon, but really I would never touch the 5000 or 3000 just because of the lack of screw drive alone. THe D90 is a really good camera, which is selling like hotcakes because it is dirt cheap right now. I would buy one too at the price instead of waiting for its replacement (which may hurt sales in the future).
As far as Canon, I guess despite how great the 7D, 50D, and 5D are (and they are good), Japanese consumers just want the cheapest cameras.
Sony - When announced, I always felt the NEX would eclipse m4/3 and it looks like it will happen. I wonder if it will also mean fewer entry level Alpha models as all their sales are probably lagging because of it.
Olympus - I always had good luck with Olympus P/S. Retro styling always seem to sell, which is why any midlevel, flagship camera Pentax comes out with better have classic ME/K1000 looks.
Pentax - I wonder if their sales would be down if they did not sell different body/ lens color combinations. Also be interested to see which color sells the best. Pentax cannot sit on laurels, which is why a new Kx with illuminated focusing points (and maybe a front command wheel) should be released at Photokina....
Panasonic - Hmm, despite having a great HD video package and better performance in the GH1, the lesser model is the big seller. Guess that whole video thing is a fad.
Really, these numbers tell us 3 things really 1. SOny's NEX is the real deal and is going to own the EVIL market unless the M4/3 Alliance and Samsung get their act together. 2. Japan, like the rest of the world, will buy more of the cheaper models than what I would consider prosumer or greater quality. 3. Nikon and Canon are still the dominant players in the market, and everyone else is trying to find their niche.
Other than that, this is not the grand predictor Rice is claiming. If Pentax knocked $50-$75 off the Kx price, would it not sell like hotcakes? yes, it would. The Sony is the newest, shiniest penny on the market. It of course is getting all the looks, and its performance is getting a lot of trials. The question is retention - how many used PENs were dumped by their owners after not feeling in love with its production? I know a few who are.
1001 Noisy Cameras published a report on the top sellers of all cameras i a little while ago. Sony was number 1, and Casio was sixth, above Nikon and Canon. CASIO! Fuji was second. These makers are pushing through p/s which likely have low profit margins, and are not what photographers like myself are looking for.
BTW, Pentax was one percentage point behind Nikon in sales marketshare. The site noted an old John Wooden saying "Don't mistake activity with acheivement"
As long as Pentax is turning out quality products that line up with the competition (which they are) and are viable as a company, I feel good about them.
RiceHigh 110p · 764 weeks ago