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Friday, July 16, 2010

It's Time to Seriously Think Again about the Future of Pentax.. Really.

Last time in May, I created this Poll:

If You Were Pentax, What Would You Do Now?

Okay, two months have elapsed. There is no news of any about any new camera bodies nor new lenses from Pentax. Nothing! Do you hear anything a bit more concrete and official? There have been a few recent rumours, but which only half of the people believe and half don't! ;-) So what after all?

Whilst most of the people who voted in the above Poll wanted Pentax to build a Pentax 135 Full Frame system now and soonest, and then there followed by another group of strong voice for asking new and better APS-C gear, it seems that Pentax/Hoya has still been sleeping and let us know nothing about their plan and roadmap! >:-{ In fact, they just opted to ignore all of us from time to time as usual!!

Next in the Poll, there are still close to 20% of the Pentaxians who suggested a new ILDC/EVIL* from Pentax. But of course, there is None! Nothing!
(* ILDC = Interchangeable Lens Digital Camera / EVIL = Electronic Viewfinder Interchangeable Lens (DC))

And then, a small group of people (in 3% only, the least minority) who voted meant to have some funs (I suppose, and as what I intended to be, so as to have some humours), they selected that "Pentax is doing Nothing! They just (know to) sit there and wait to die!" But now it seems that they really just act in this way as presented and the reality and current situation is exactly the same!? Too bad?! Permissible enough?? :=((

Frankly, I have been rather and very impatient recently about the acts and slow act by Pentax, and actually it should be NO action of ANY (but not just Slooow) at the Pentax/Hoya side at all!

And to share and tell you something more: Last time in the beginning of May, I emailed them first to introduce myself, and then pointed to my Blog, asked them about the new cameras and gear in development, and finally with some very kind suggestions to them which all meant to be helpful but nothing else.. I had got no response of any at all near the end of May! So, I sent another quick message and reminder to them to ask for a response and shown my disappointment for hearing nothing and for being ignored. Then, they reluctantly gave me quickly a rough reply then, it wrote:-

"Dear Customer,

Thank you for your input. We currently have no plan to take these actions.

Sincerely

PENTAX Imaging system Division
HOYA CORPORATION"

So, do you get the message? I really don't get it exactly, really. But my impression is just like that, "I will tell you nothing and don't want to deal with you. Go away! Don't bother me anymore! Bye!!"

Damn!! I was really pissed off!! Am much upset/annoyed!!! >>:=(

I might and would still write some Petitions later to Pentax/Hoya at the Petition Online to requesting them to make Full Frame and/or to give us something more innovative and updated and having better performance. But would it be useful? Maybe I have just been too naive for what I have been thinking and doing, I know. Since they have never responded to public Petition online. Just see this SDM example - Neither Ned Bunnell, Pentax Imaging nor the Pentax/Hoya HQs have ever responded!

In the meantime, if you feel the same as me, and you are just as stupid and brand-blinded as me, you can still write to that "Public Relation/Communciation Department" of that Hoya Corp. and giant company! (Click Here to send an Email to them) to reflect our views and voice out our silly request! Stand up, Pentaxians!! (Or anyway, should I/we actually save Our Time and forget the brand anyway?? Since most possibly Pentax/Hoya would ignore us all in all or just to give us useless replies as before after all!)

Finally, my recent objective shootout tests (I firmly believe they are and I have no bias of any at all but only intended to find out the truth!) and results between my most updated and actually not-quite-cheap "beloved" Pentax gear against the current competition and offers of the same of close enough classes (say, the Canon 550D, Sony NEX-5 - one upper and one lower) have all shown that my Pentax gear have already been thrown away and have been lagging behind the game in various performance aspects and feature wise more and more when each day passes! I feel even more upset and desperate when I see those!!!! (If you know me well and long enough, you did know that I really hope my Pentax gear won! But..!)

To be even more objective, if you have read the new DxO Labs' Lenses+Bodies measurbation tests, anyone can see that the Pentax DSLR combos get the lowest marks amongst all the other current and newer DSLR gear offers from other brands. I am not going to ask you to compare against the Full Frame gear from others, as Pentax has none, but which are even stronger - Hard Fact Again! Remember, *just* the APS-C ones by others. Yes, I repeat, just the APS-C cropped machines by Canon and Nikon! Some fanboys always attacked that my measurbation tests are not scientific and nothing objective and are all junks.. So, do the DxOLabs ones in-depth and scientific / professional and objective enough then?? Do the testing environment being controlled and consistent enough???

And, I think it's yet suitable to bring up my last old Blog article when I feel totally desperate about Pentax, which is still quite valid and applies well for most of the facts/points I raised up to this minute, even after more than one year by now when I wrote it! Go read:-

Really NO MORE HOPE WITH PENTAX

To tell you the last thing, today I've rushed to buy the Sony NEX-5 or 3 dual-lens kit (I actually could afford it without a second thought and to pay it one-off, even by cash, frankly - Just like when I bought my K-x and 3 more lenses back to January and February of this Year). But unluckily the NEX kits have already been run of stock in all the shops - even I have seen many of them all around the shops in the city in this week and just the last! I just saw the last box of my targeted kit run out of my sight in a few second, even after I have only been able to find the "last" set after searching hardly. It is just because one of the shop supervisors bought it himself for his friend after an "urgent" call and he has apologised to me already. I couldn't blame anyone in this case, since I just acted too slowly (like Pentax/Hoya has been)!! :-o :-(

Now, even the Official Pentaxian of the Year has gone away more than one month now and Lance has now been much active at the DPR Nikon Forum instead of at the Pentax Forum (check his posting log over there and also you can just see Lance B is only but often appearing as "Top Posters at the DPR Nikon Forum). How long shall Pentax/Hoya take for them to action? Furthermore and last but not least, I have been seeing the Pentax goods (except the standard K-x kit set) have been going off and disappearing from the shelves of many shops one by one in recent months and now they are all vanished, I just wish to repeat and ask again at the end of my this post and at the end of the day(s):-

Is Pentax/Hoya just really sitting there and wait to die???

Comments (28)

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Again? :)))) We did it every year from 2000 year...I will think about it AGAIN after Photokina 2010. It's summer time now.
Do you hear anything a bit more concrete and official from Leica, Nikon or Canon? :)))
1 reply · active less than 1 minute ago
Jeez, for a guy who "supports" Pentax, you sure seem to hate 'em.
3 replies · active 765 weeks ago
Sure. Completely ignore the fact that the photokina is coming and that usually most brands will wait to announce new models until then. And the fact that Pentax has already officially stated the development of new DSLR bodies some time ago: http://www.pentaxeros.com/index.php?ind=news&...

Oh, and for "something new and ground-breaking in Easter or after", try googling this: "645D"

tough love my...
3 replies · active 765 weeks ago
Seriously Rice, ranting about Pentax not doing anything every week is getting boring.

Look, we get it, you hate Hoya and feel it's choking Pentax, you tell us daily as you praise Canon or link to a YouTube video bashing the AF system - we get your feeling. Don't be a talk radio host and constantly repeat yourself ad nauseum.

Look, Pentax is NOT going to announce anything before Photokina for a couple of reasons.
1. Holiday shopping - You want a big splash in Sept/Oct together into the hearts and minds of holiday shoppers. The non- photo junkie just isn't paying too much attention at the moment. If every photo site/ magazine writes about you in August, they will forget about you in October while writing about the Nikon 4100 (a cruddy camera in waiting). It's what Apple does with iPods .......

2. Saving for Photokina all your powder - Pentax is a small company with a limited RD budget, we know this. Where Sony, Canon will release 3 entry level cams, Pentax will release one. It's a different strategy , one where you focus on one cam instead of variables. As such Pentax wants to keep all it's bullets for Photokina.

Really, Pentax will, at most announce 3 SLRs (and that's a stretch). They are not going to waste them in summer.

3. Summer is for P/S - Pentax revamped their entire point lineup a little while ago. They released the W90, getting the awful taste of the W80 out of reviewers' mouths. They have cameras super cheap, cool looking, and a bit of a misfire in the i110, which is better looking than it shoots. Except for the 110, all got good reviews.

4. You will be disappointed anyway, so what's the point? Ok, this is not a reason, but a prediction. There will be no full-frame (wait until 2011), so right away you will be unhappy. Despite the fact that full-framers are expensive, do not sell that many, and they need to revamp their lens lineup, you will not be happy.

Like I said, I see three cameras - a Kx successor, one with illumintad focus points and hopefully a front control wheel; the K5 around the K7 current, cheapest pricepoint; and a succesor to the K7 w/ 24p, 1080, and hopefully a faster AF system (I want speed). This one would have similar specs to the D300s & 7D.

Would it be great if they announced a full framer? Yes. But while I want one, I am not going to buy one, my budget simply wouldn't cover it. Unless it was $2k or less, and that isn't happening.

Oh, and probably a bunch of WR FA lenses.
1 reply · active 764 weeks ago
A full frame would cut in the profits of the 645D right now. That would not be smart business. Hoya is making profits so I would say they know exactly what they are doing a lot better than old pentax. My kx focuses like a star player. My pentax ist DS focuses like the waterboy...he belongs on the bench till he's really needed. I see Pentax as a company that is still growing and perhaps for some they are still trying to get it right. But if the kx and k7, 645Dare an indication of where Pentax is going then they are headed in the right direction. I don;t think they will ever be Nikon or Canon they will just be Pentax filling in the gaps where they are needed. As it is right now there is just so much competition from 3/4 and full frame and every other camera coming out right now.
Pentax won't be Canon/Nikon or Sony. And it's splendid!!!

I see 3 (THREE) VERY SPECIAL, dissimilar from C/N/S cameras - K-7, K-x and 645D.
That's why I like Pentax. The new cameras will be VERY SPECIAL again.
I don't see why I should think about Pentax's future. :)
Eric Calabros's avatar

Eric Calabros · 764 weeks ago

with this management team, they deserve to sit there and wait to die
2 replies · active 764 weeks ago
Let's wait until Photokina 2010, late september 2010
Pentax does many things differently from what I'd want them to do. And I certainly wish they'd bring something exciting soon, like an AF capable (K mount with an adapter or directly) great EVIL/MILC/SLD/whatever camera or a good small FF DSLR. But one has to admit that the business model of today's Hoyatax is different and can't necessarily be changed easily. Being small (the Pentax division) they can't be at the bleeding edge, but rather stay one step behind the big players and then bring the cheaper good cameras with a better bang-for-buck ratio. OK, the 645D is an exciting move, but they probably can't fight on several fronts simultaneously as well. Some smaller companies have indeed struck gold, like Olympus with their µ4/3 EVILs but unfortunately I don't count on Pentax making a similar hit. However, let's hope.

As we've all seen the amazing sales data from Japan recently, there's a lot of money to be made in the EVIL category - right now and not in 12 months. Pentax is expected to bring an EVIL this year, and I certainly wish they don't shoot themself in the foot. If they bring an APS-C EVIL cam which gives me AF with my K mount limited lenses (adapter or directly), I'll be buying one right away. But if they either release a µ4/3 camera or an APS-C camera which would make my glassware obsolete AF-wise, I see little advantage in getting a Pentax compared to for example an Olympus E-P2.
1 reply · active less than 1 minute ago
Michael A.'s avatar

Michael A. · 764 weeks ago

So many wishes, maybe is time for another pooling. Heck, politicians do it every week.. so:

AF SMD x1.4 or x1.7 - definitely yes and now
FF - will get one as soon as available
K7 updated - will get one to help K-x
DA*10-16mm rectilinear - would get one NOW
645D - to big mama for me
EVIL - thanks-no-thanks
quesabede mentions that there will be K7S and K5 in photokina this year. http://www.quesabesde.com/noticias/pentax-prepara...
1 reply · active 764 weeks ago
westworld's avatar

westworld · 763 weeks ago

michael, micheal, michael,
pentax is doomed. what else is new? and you expected them to take your email for real?
wake up.
Ricehigh, I understand your frustration, especially because you were the prime source of K-7 leaks last year. But somehow I can't get rid of the impression that your massive Pentax bashing has something to do with the fact that Hoya does not give you any more information. I mean, the leaks made your blog extremely popular. And right when your blog reached its maximum popularity, you turned from Pentax enthusiast to Pentax hater. I found that very suspicious.

In that regard, do you really expect Hoya to give you prime information /ever/ again?

Besides, I quite enjoy Hoya's policy of silence, since it keeps me from wanting the newer model. Instead I have more time for photography.
1 reply · active 761 weeks ago

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