It's official, see:-
http://www.hoya.co.jp/english/movie/interview01.html
via http://forums.dpreview.com/forums/read.asp?forum=1036&message=37131370
And I quote what the OP poster says, "There is an interview with a (very young) Pentax lens engineer. Nothing more than common sense and obvious concepts in the interview, still it's a a little step towards a better communication with end users. Hope for more."
Nevertheless, I'm afraid that it is just not intended for "better communication with the end-users", but just all are for the purpose of marketing afterall! Also, this is not the first time for Pentax to publish similar articles. In fact, they did have done that before.
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