Tuesday, December 28, 2010

20 Best Selling DSLR/ILDC Models in Japan for the Year 2010

As in the last year, here is yet again the survey by the Japanese BCN, for this year:-

http://bcnranking.jp/news/1012/101228_18981.html
(in Japanese, Google English Translation Here)

As usual, I summarise the brand share and ranking as below:-

Ranking
Maker
Number of Camera Models on List
Market ShareMarket Share (and Ranking) Last Year in 2009
1
Canon
7
32.1%
37.9% (1)
2
Nikon
4
26.8%
28% (2)
3
Sony
3
9.5%
4.0% (6)
4
Panasonic
3
8.6%
8.5% (3)
5
Olympus
2
6.4%
4.3% (4)
6
Pentax
1
4.7%
4.3% (5)


Total:
88.1%
87%


Remaining/Other Models:
11.9%
13%


Whole Market:
100%
100%

The brand share and ranking of the last year is also included. And as in the last year, Pentax has come last amongst all current "major" DSLR/ILDC brands and makers. Last year they had two models entered the Top 20, this year they have one only. But yet the good thing is that there is still a 0.4% share gain, though.

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