http://bcnranking.jp/news/1012/101228_18981.html
(in Japanese, Google English Translation Here)
As usual, I summarise the brand share and ranking as below:-
| Ranking | Maker | Number of Camera Models on List | Market Share | Market Share (and Ranking) Last Year in 2009 |
| 1 | Canon | 7 | 32.1% | 37.9% (1) |
| 2 | Nikon | 4 | 26.8% | 28% (2) |
| 3 | Sony | 3 | 9.5% | 4.0% (6) |
| 4 | Panasonic | 3 | 8.6% | 8.5% (3) |
| 5 | Olympus | 2 | 6.4% | 4.3% (4) |
| 6 | Pentax | 1 | 4.7% | 4.3% (5) |
| Total: | 88.1% | 87% | ||
| Remaining/Other Models: | 11.9% | 13% | ||
| Whole Market: | 100% | 100% |
The brand share and ranking of the last year is also included. And as in the last year, Pentax has come last amongst all current "major" DSLR/ILDC brands and makers. Last year they had two models entered the Top 20, this year they have one only. But yet the good thing is that there is still a 0.4% share gain, though.
Logging you in...
Mike · 741 weeks ago
david · 741 weeks ago
1. Rice, your display is severely flawed - In adding each company's top 20 examples into a graph, and showing the market share of those cameras, you misstate what the results show. Pentax had 4.7 percent market share with the Kx alone (which means the K7 could give them a bit more bump). This means they really did a lot better than last year, since that percentage is lost in the "Other Models" grouping.
2. People love sales, and cheap cameras. - The top nine cameras are all less than $1,000, with the ancient Nikon D90 ringing in at 12.4 percent at No. 2, and the X3 is stated to have "sold well after the release of the X4" probably at a discount. Likely the reason why the Kx did so well was it was discounted for much of the year, and is practically half price now.
3. Full frame is for suckers - Well not suckers, but people, the majority at least, are looking to buy full-frame. Only the Canon 5D, which is the creme of the full sensor 'crop' placed in the top 20. Not Sony's discount 850, not Nikon's D700.
4. Video, people want it - Why did the X4 shoot to the top of the charts (and likely stunt D60 sales)? Its got video recording capabilities. as do a majority of cameras.
5. Olympus needs to worry - Olympus may have taken a jump this year with the E-Pl1, but I think they may be in trouble. People like their demure Pens, but with the Samsung and Sony Evils coming on, and superior video capabilities of the Panasonics, Olympus needs to make a big splash - and cut bait with 4/3s.
6. Sony needs to worry about its SLRs - The NEX carried Sony to big gains this year, but its only entry for SLRs is the a55, with 1.3 marketshare. No full-framers, despite offering value. Now there is no worries about the Alpha/Minolta mount - after all, they can share tech between the NEX and Alpha systems, meaning that a side benefit of the NEX explosion is reduced R&D costs, especially with APS sensors. But maybe SOny will get a message, and not create so many variants of their SLRs.
7. Where are the pricey Nikons? - It appears to me few people may be buying expensive Nikkor glass. Now granted, the D7000 was late to the party, and should be in the top four next year, but where on Earth is the D300s? This matches up with the 7D well, but the 7D is No. 9 and the D300s is nowhere. Canon should feel good, they are the only ones to put a premium SLR on the board (two in fact) but Nikon, lost marketshare and sold well only with stripper models or stock clearers.
8. K7, they gave you no chance - It goes to show, make sure you have all your ducks in a row. From what I see, after its firmware upgrades, the K7 was a great camera, but sharpness issues and the like early on killed the camera. Lets hope the stains of the K5 do not affect sales.
9. It should be the Top 11 - Really, Nos. 12-20 are all under 2 percent, and are packed together, and combined they cannot surpass the X4 marketshare. Now, with the more expensive cameras, Canon might make more with the 5D than the X4, but the only number is looking X4.
Aspa · 741 weeks ago
Next, we should compare those numbers with figures showing how much each company spend for marketing and development of new models. In return we'll able to calculate, how much any single percent cost the shareholders... And how much we, customers pay for technology and how much just for manufacturer's ranking position.
Well, after all we should analyze the ranking itself. What an intelligent reader can find out? So, Canon and Nikon are the biggest, but both of them loose some market last year. Olympus and Panasonic, the EVIL prophets, drop down as well. Who climbing up? Sony, of course, but for what price?! New model every week, huge marketing spendings and dumping prices in some cases. But that's ok, we are customers and we love it. Conclusion at this moment? The big, old, photographic brands are slowing down. The innovative ones - slowing down as well. The single marathon runner running away, but for how long?
Wait a second... And what about constantly dying Pentax? So, Pentax is The One. The One Old Photographic Brand that improved it's position with just one model in the ranking and without huge spendings. And we have K-5 and K-r waiting for market run next year. And we have 645d. If they make some profits for Hoya and will keep happy the users, Pentax agony will be extend.
So, maybe Pentax dying. But I start believed for zombie ;-)))))