Web Analytics RiceHigh's Pentax Blog: Hoya CEO Still Thinking to Sell Off Pentax?

Wednesday, October 07, 2009

Hoya CEO Still Thinking to Sell Off Pentax?

Here is the latest interview article with Hoya's CEO by the Japanese Nikkei financial news:-

http://business.nikkeibp.co.jp/article/topics/20091002/206120/?P=1
(in Japanese, login is required to view the full article, registration is free)

Via the PentaxForums and photofan.jp, the excerpt is as follows:-

HOYA's CEO, Suzuki revealed his idea for Pentax digital camera department:
"Don't think keeping (the Pentax digital camera sector) in the HOYA Group forever,
Let it merge with other companies, or independent is also OK "

It is further mentioned that the K-x will be the turning point between success or failure of Pentax (the brand) and the sales result will change the faith of Pentax! (What? The K-x is the last chance given? And, K-7 is not the main project with key concern?)

Hence, the stance taken by the CEO and Hoya about the whole Pentax camera business is clear, that is, it is a business that can have or not to have, which simply means it is just a "don't care". So, where are commitment and determination then?? (None actually, I'm afraid, very unfortunately..)
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John Doe's avatar

John Doe · 805 weeks ago

Rice.... Go take some photos or suck a dick, just do something to occupy your time!
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Walter's avatar

Walter · 805 weeks ago

Dear John:

Does your Mommy know you use such foul language?

Why does reporting Mr. Suzuki's comments deserve such a childish and ignorant reply?

Do you consider yourself representative of Pentax users? If so, the new colorful plastic (read toy-like) cameras will surely suit you.
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John Doe's avatar

John Doe · 805 weeks ago

Walter.... Go take some photos or suck Rice's dick!
1 reply · active 805 weeks ago
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RiceHigh's avatar - Go to profile

RiceHigh 110p · 805 weeks ago

Please don't use foul language to insult others. Be civilised. If you continue to do so, I shall delete your offensive comments from now on.
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jeffypoo's avatar

jeffypoo · 805 weeks ago

This is the same line Suzuki stated out with to appease stockholders pre-merger. Makes it look like he has a "plan". I think he continues to use the camera division as a diversion. They currently have bigger problems.
"Sales and earnings for the first quarter of the fiscal year under review (April to June 2009)
declined on a year-on-year basis. Net sales decreased 27.0%, operating income declined 57.5%
and net income fell 81.8%. In particular, in the electro-optics (EO) division, operating income
decreased by 12.5 billion yen"
2 replies · active 805 weeks ago
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Tony's avatar

Tony · 805 weeks ago

So the problem is not originated from pentax only, the main business of Hoya does decreasing~~
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joseph v's avatar

joseph v · 752 weeks ago

Hoya is trying to get individuals to buy into the system, which is why their entry-level offering is more important than their pro option. The people who own pentax lenses will likely buy Pentax again, and selling entry level cameras will produce more consumers to buy lenses.

Don't expect Pentax to play like the big boys when they don't have the user-base to support that kind of R&D.

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