Here is the latest interview article with Hoya's CEO by the Japanese Nikkei financial news:-
http://business.nikkeibp.co.jp/article/topics/20091002/206120/?P=1
(in Japanese, login is required to view the full article, registration is free)
Via the PentaxForums and photofan.jp, the excerpt is as follows:-
HOYA's CEO, Suzuki revealed his idea for Pentax digital camera department:
"Don't think keeping (the Pentax digital camera sector) in the HOYA Group forever,
Let it merge with other companies, or independent is also OK "
It is further mentioned that the K-x will be the turning point between success or failure of Pentax (the brand) and the sales result will change the faith of Pentax! (What? The K-x is the last chance given? And, K-7 is not the main project with key concern?)
Hence, the stance taken by the CEO and Hoya about the whole Pentax camera business is clear, that is, it is a business that can have or not to have, which simply means it is just a "don't care". So, where are commitment and determination then?? (None actually, I'm afraid, very unfortunately..)