Monday, December 28, 2009

20 Best Selling DSLR Models in Japan 2009

As in the last year, here is yet again the survey by the Japanese BCN, for this year:-

http://bcnranking.jp/news/0912/091228_16149.html
(in Japanese, for the period from 1-1 to 12-23 of 2009)

As we can see, K-m is ranked 11 with a share of 2.5% and K-x ranked 16 with a share of 1.8%. But as the K-m was marketed for ten months and K-x has been for two only, I think the K-x is a bigger and true success for Pentax/Hoya.

Btw, where is the K-7?

If we are to calculate the brand share for the Top 20 models, here it is:-

Position
Maker
Number of DSLR Models on List
Market Share
1
Canon
6
37.9%
2
Nikon
5
28%
3
Panasonic
3
8.5%
4*
Olympus*
2
4.3%
5*
Pentax*
2
4.3%
6
Sony
2
4.0%


Total:
87%


Remaining/Other Models:
13%


Whole Market:
100%
* Olympus's Top Selling Model EP-1 had a Share of 3% whilst Pentax's Top Selling Model K-m had a Share of 2.5% only.

So, Canon has taken back the crown again and has beaten Nikon by both total number of top models and share, by almost 10%, this year. Pana has won a beautiful battle too and has taken up the 2nd runner-up in the game. So, innovation and advanced technologies (i.e., intensive R&D) do really work here.

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