See Hoya's quarterly report for their investors ended Q1/2011:-
http://www.hoya.co.jp/japanese/investor/d0h4dj0000001y3k-att/d0h4dj0000002mmj.pdf
Page 3 of the report is related to photographic products, quoted:-
"＜映像関連製品＞
新興国を中心とした世界的な需要の回復に伴い、デジタルカメラの市場での販売台数が好調に増加しました。当社グループの手がけるデジタルカメラ用のレンズも高精度品の受注が相次ぎ、フル操業状態で推移し出荷数量が増加しました。レンズを組み合わせたカメラモジュールも出荷は好調でした。完成品としてのペンタックスブランドのデジタルカメラも、一眼レフカメラは入門機を中心に好評が継続し、交換レンズの販売にも好影響を与えて販売台数は前連結会計年度に比べて増加しました。
この結果、当セグメント（情報・通信事業）の売上収益は2,087億３千５百万円と、前連結会計年度に比べて3.9%の増収となりました。税引前当期利益は365億６百万円と、前連結会計年度に比べて12.3%の増益となりました。"
Below is my own translation to English:-
"＜Imaging Related Products＞
With the growth of emerging markets in the world, the number of units of sales of digital cameras has been increasing. The company has continuously received orders on the supply of camera lenses and optical elements that are used in digital cameras and full production capability has been met. Besides, the sales of non-interchangeable lens digital camera and entry level DSLR have been good, of which the latter also leads to the better sales of interchangeable lenses in terms of number of units sold, when compared to the same period in the last fiscal year.
In summary, the net sales of (the whole IT and communications division) is in 208,735 Million (Japanese) Yens, which has a 3.9% increase than that of the last fiscal year in the same period. In term of net income (before tax), which is in a total of 3,656 Million Yens, is of a 12.3% increase than the last year."
So, do note that the sales and net income increases are not for the camera business (i.e., Pentax imaging products) alone but for the *whole* division of IT and communications of Hoya. Moreover, it seems that the sales of K-5 is not good, as it indicates.
Btw, even assuming the sales of Pentax cameras and lenses are also better and the camera business is really profitable by itself, what real benefit(s) are actually materialised for we Pentaxians?? A new K-r firmware to cure the K-r tungsten light front focusing problem (not necessary low light, but just *only* tungsten!). I know many of the K-r users have been pissed off actually and I can see the complaints almost daily and those victims are desperate (today's examples here). Besides, will there be any new Pentax lenses, new cameras, Full Frame or IDLC or just DSLR?! Where are those? When will they come?! Any updated roadmap?? :-o >:-(
Related:-
Interview with Hoya's Pentax Top Officials at China P&E
"Important" New Pentax Product Is To Be Announced Soon