Web Analytics RiceHigh's Pentax Blog: Japanese Mirrorless Market Share 2012 (Up to October, BCN Data)

Friday, November 02, 2012

Japanese Mirrorless Market Share 2012 (Up to October, BCN Data)



http://bcnranking.jp/news/1210/121029_24049.html
(in Japanese)

The cyan blue coloured line is for the share of the Pentax mirrorless cameras, which is a steady of above 5% throughout the year with the best results in October. However, with the introduction of the EOS-M, Pentax is yet once again the player who comes last as the EOS-M sales has quickly surpassed all the Pentax mirrorless sales as a whole!

As for the market leader in September and October, Olympus is still the winner and then followed by Sony and then Panasonic as the 1st and 2nd runner-ups. It can be seen from the Chart that Pana's place was taken over by Sony back to August, before that Pana is the 1st runner-up holder in the Japanese mirrorless market.

So, you may be curious for what contributes to the slight rise of market share of those Pentax mirrorlesses, nevertheless? I think it is solely because of the recent cut-throat strategy of Pentax Ricoh, see the latest Japanese prices of those Pentaxes and you will realise why!

http://kakaku.com/camera/digital-slr-camera/ma_251/
(in Japanese, all price displayed are in Japanese Yens, model names are shown in table.)

But I just wonder, how long Pentax Ricoh can sustain with such ridiculously low throat-cutting prices of their products? :-o

Comments (18)

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Not a surprise.
Gabriel Fontes's avatar

Gabriel Fontes · 644 weeks ago

Ricehigh, really, tell me, what's the point of creating a Pentax blog if you can only criticize the company?
Every problem you find you post here, such as a single sealing problem. C'mon!
This is getting ridiculous, and i don't respect you anymore. I know, it's nice to show some problems, but can't you show some nice things?
9 replies · active 644 weeks ago
Why blamed me when Pentax Ricoh is not doing well for their sales? That's the real ridiculous thing!
Gabriel Fontes's avatar

Gabriel Fontes · 644 weeks ago

Who cares about the sales? They still make great CAMERAS and LENSES, and that's what i'm into. I'm not an economy hobbyist...
Still, Ricoh bought Pentax knowing that their market share isn't big, and i've been quite surprised. The Pentax Q had 5.8% of the mirrorless camera market share, being the #7 most selled mirrorless in Japan. Do you think that's a bad thing? For a much smaller company than Sony, Canon and Nikon, i think that's pretty good. I'm sure Pentax Ricoh will make this even better...they're finally investing in marketing.
You don't care about sales but you talk the sales figure to us? :-o

Btw, the #7 BCN ranking is from October 1st to 22nd for the Q, which has had its price cut so crazily. That's what I have mentioned about the throat-cutting, already.
Well, Pentax had over 5% market share for the entire year - even before the "throat-cutting". And by the way, their competitors are flooding the market with lots of models, I can e.g. still buy some NIB 4 generation old Olympus cameras.
Yes, a 5% share is really a very good result, especially when other could gain nearly 30% or even more.
They could, but with how many models? And... are they really making a profit, on all of them - including the ridiculously cheap ones?
Revenge. Pentax ignored Ricey at some point, and he got angry.
Wrong, I am always got ignored, from the very beginning!
My apologies, you are right: you were, are and always will be ignored by Pentax. :p
An alternative analysis here is that only two (maybe three at a push) camera manufacturers built market share in the last quarter. I'm guessing Canon is the red line. Their launch has hurt the big players, but not Pentax - which is about 50% better-selling at the end of the year than at the beginning, with a fairly clear growth story and no nasty falls.

That's not bad performance, albeit from a low base, and it's interesting to see that the big players are only a factor of four ahead of Pentax, which a better place than - frankly - I thought they'd be in.

If I was running a business with a small number of relatively new products in a large and competitive market and getting a 5-7.5% share I'd be quite pleased.
VladimirYo's avatar

VladimirYo · 644 weeks ago

Low price is one of ways to grow in market share. It's not bad for customers!
5 replies · active 644 weeks ago
That's called "throat-cutting" in basic marketing term.
And how do you call the less than 200 euro (VAT included) cameras offered by the competition?
"Throat-cutting" also, or the goods are too outdated, either.
VladimirYo's avatar

VladimirYo · 644 weeks ago

Sorry English not my native language. Business English too... ;=)
No problem, me too! :-)

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