
http://bcnranking.jp/news/1210/121029_24049.html
(in Japanese)
The cyan blue coloured line is for the share of the Pentax mirrorless cameras, which is a steady of above 5% throughout the year with the best results in October. However, with the introduction of the EOS-M, Pentax is yet once again the player who comes last as the EOS-M sales has quickly surpassed all the Pentax mirrorless sales as a whole!
As for the market leader in September and October, Olympus is still the winner and then followed by Sony and then Panasonic as the 1st and 2nd runner-ups. It can be seen from the Chart that Pana's place was taken over by Sony back to August, before that Pana is the 1st runner-up holder in the Japanese mirrorless market.
So, you may be curious for what contributes to the slight rise of market share of those Pentax mirrorlesses, nevertheless? I think it is solely because of the recent cut-throat strategy of Pentax Ricoh, see the latest Japanese prices of those Pentaxes and you will realise why!
http://kakaku.com/camera/digital-slr-camera/ma_251/
(in Japanese, all price displayed are in Japanese Yens, model names are shown in table.)
But I just wonder, how long Pentax Ricoh can sustain with such ridiculously low throat-cutting prices of their products? :-o
Anon7 · 645 weeks ago
Gabriel Fontes · 644 weeks ago
Every problem you find you post here, such as a single sealing problem. C'mon!
This is getting ridiculous, and i don't respect you anymore. I know, it's nice to show some problems, but can't you show some nice things?
RiceHigh 110p · 644 weeks ago
Gabriel Fontes · 644 weeks ago
Still, Ricoh bought Pentax knowing that their market share isn't big, and i've been quite surprised. The Pentax Q had 5.8% of the mirrorless camera market share, being the #7 most selled mirrorless in Japan. Do you think that's a bad thing? For a much smaller company than Sony, Canon and Nikon, i think that's pretty good. I'm sure Pentax Ricoh will make this even better...they're finally investing in marketing.
RiceHigh 110p · 644 weeks ago
Btw, the #7 BCN ranking is from October 1st to 22nd for the Q, which has had its price cut so crazily. That's what I have mentioned about the throat-cutting, already.
Alex · 644 weeks ago
RiceHigh 110p · 644 weeks ago
Alex · 644 weeks ago
Alex · 644 weeks ago
RiceHigh 110p · 644 weeks ago
Alex · 644 weeks ago
James W · 644 weeks ago
That's not bad performance, albeit from a low base, and it's interesting to see that the big players are only a factor of four ahead of Pentax, which a better place than - frankly - I thought they'd be in.
If I was running a business with a small number of relatively new products in a large and competitive market and getting a 5-7.5% share I'd be quite pleased.
VladimirYo · 644 weeks ago
RiceHigh 110p · 644 weeks ago
Alex · 644 weeks ago
RiceHigh 110p · 644 weeks ago
VladimirYo · 644 weeks ago
RiceHigh 110p · 644 weeks ago