RiceHigh's Pentax Blog: Japanese Mirrorless Market Share 2012 (Up to October, BCN Data)

Friday, November 02, 2012

Japanese Mirrorless Market Share 2012 (Up to October, BCN Data)

http://bcnranking.jp/news/1210/121029_24049.html
(in Japanese)

The cyan blue coloured line is for the share of the Pentax mirrorless cameras, which is a steady of above 5% throughout the year with the best results in October. However, with the introduction of the EOS-M, Pentax is yet once again the player who comes last as the EOS-M sales has quickly surpassed all the Pentax mirrorless sales as a whole!

As for the market leader in September and October, Olympus is still the winner and then followed by Sony and then Panasonic as the 1st and 2nd runner-ups. It can be seen from the Chart that Pana's place was taken over by Sony back to August, before that Pana is the 1st runner-up holder in the Japanese mirrorless market.

So, you may be curious for what contributes to the slight rise of market share of those Pentax mirrorlesses, nevertheless? I think it is solely because of the recent cut-throat strategy of Pentax Ricoh, see the latest Japanese prices of those Pentaxes and you will realise why!

http://kakaku.com/camera/digital-slr-camera/ma_251/
(in Japanese, all price displayed are in Japanese Yens, model names are shown in table.)

But I just wonder, how long Pentax Ricoh can sustain with such ridiculously low throat-cutting prices of their products? :-o

Comments (18)

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0 Vote up Vote down

Anon7 · 645 weeks ago

Not a surprise.

+3 Vote up Vote down

Gabriel Fontes · 645 weeks ago

Ricehigh, really, tell me, what's the point of creating a Pentax blog if you can only criticize the company?
Every problem you find you post here, such as a single sealing problem. C'mon!
This is getting ridiculous, and i don't respect you anymore. I know, it's nice to show some problems, but can't you show some nice things?

9 replies · active 645 weeks ago

-6 Vote up Vote down

RiceHigh 110p · 645 weeks ago

Why blamed me when Pentax Ricoh is not doing well for their sales? That's the real ridiculous thing!

+2 Vote up Vote down

Gabriel Fontes · 645 weeks ago

Who cares about the sales? They still make great CAMERAS and LENSES, and that's what i'm into. I'm not an economy hobbyist...
Still, Ricoh bought Pentax knowing that their market share isn't big, and i've been quite surprised. The Pentax Q had 5.8% of the mirrorless camera market share, being the #7 most selled mirrorless in Japan. Do you think that's a bad thing? For a much smaller company than Sony, Canon and Nikon, i think that's pretty good. I'm sure Pentax Ricoh will make this even better...they're finally investing in marketing.

-4 Vote up Vote down

RiceHigh 110p · 645 weeks ago

You don't care about sales but you talk the sales figure to us? :-o

Btw, the #7 BCN ranking is from October 1st to 22nd for the Q, which has had its price cut so crazily. That's what I have mentioned about the throat-cutting, already.

+1 Vote up Vote down

Alex · 645 weeks ago

Well, Pentax had over 5% market share for the entire year - even before the "throat-cutting". And by the way, their competitors are flooding the market with lots of models, I can e.g. still buy some NIB 4 generation old Olympus cameras.

-2 Vote up Vote down

RiceHigh 110p · 645 weeks ago

Yes, a 5% share is really a very good result, especially when other could gain nearly 30% or even more.

+1 Vote up Vote down

Alex · 645 weeks ago

They could, but with how many models? And... are they really making a profit, on all of them - including the ridiculously cheap ones?

+6 Vote up Vote down

Alex · 645 weeks ago

Revenge. Pentax ignored Ricey at some point, and he got angry.

-3 Vote up Vote down

RiceHigh 110p · 645 weeks ago

Wrong, I am always got ignored, from the very beginning!

+5 Vote up Vote down

Alex · 645 weeks ago

My apologies, you are right: you were, are and always will be ignored by Pentax. :p

0 Vote up Vote down

James W · 645 weeks ago

An alternative analysis here is that only two (maybe three at a push) camera manufacturers built market share in the last quarter. I'm guessing Canon is the red line. Their launch has hurt the big players, but not Pentax - which is about 50% better-selling at the end of the year than at the beginning, with a fairly clear growth story and no nasty falls.

That's not bad performance, albeit from a low base, and it's interesting to see that the big players are only a factor of four ahead of Pentax, which a better place than - frankly - I thought they'd be in.

If I was running a business with a small number of relatively new products in a large and competitive market and getting a 5-7.5% share I'd be quite pleased.