Which was posted accidentally at Ricoh US website a few days ago! See the Google cached snapshot below:
http://webcache.googleusercontent.com/search?q=cache:sbNlzCW43nYJ:m.us.ricoh-imaging.com/medium-format/Theta_360+&cd=2&hl=en&ct=clnk&gl=us&lr=lang_en|lang_de
So, below are the product highlights:
A new way to take pictures
The RICOH THETA is lightweight and small enough to carry with you anywhere. Unlike a normal camera, the RICOH THETA captures everything around it. It is ideal for spontaneous moments since there is no need to compose your shot.
The next best thing to actually being there
Where you would normally just look at a picture, the RICOH THETA lets you explore and become part of your images. You can move through the image left and right, up and down and experience details you didn’t see with your eyes.
Start sharing the world around you
The RICOH THETA takes pictures like nothing you’ve ever seen before—stunning spherical images of everything around you. The RICOH THETA sends images over Wi-Fi to your iPhone and with one tap you can share them on Facebook, Twitter or Tumblr.
Hey, Pentaxians, are you excited? >:-L
And also, does it produce the image quality that could come close to this and this? I don't think so! ;-p
Related:
Ricoh New Product Launch Event: 3:00 to 4:00 p.m. Tomorrow, Pre German IFA Show
Ricoh Files Patent for Their Dumb Bell Camera
Pentax Dumb Bell Camera is Now a Ricoh