

Which was posted accidentally at Ricoh US website a few days ago! See the Google cached snapshot below:
http://webcache.googleusercontent.com/search?q=cache:sbNlzCW43nYJ:m.us.ricoh-imaging.com/medium-format/Theta_360+&cd=2&hl=en&ct=clnk&gl=us&lr=lang_en|lang_de
So, below are the product highlights:
A new way to take pictures
The RICOH THETA is lightweight and small enough to carry with you anywhere. Unlike a normal camera, the RICOH THETA captures everything around it. It is ideal for spontaneous moments since there is no need to compose your shot.
The next best thing to actually being there
Where you would normally just look at a picture, the RICOH THETA lets you explore and become part of your images. You can move through the image left and right, up and down and experience details you didn’t see with your eyes.
Start sharing the world around you
The RICOH THETA takes pictures like nothing you’ve ever seen before—stunning spherical images of everything around you. The RICOH THETA sends images over Wi-Fi to your iPhone and with one tap you can share them on Facebook, Twitter or Tumblr.
Hey, Pentaxians, are you excited? >:-L
And also, does it produce the image quality that could come close to this and this? I don't think so! ;-p
Related:
Ricoh New Product Launch Event: 3:00 to 4:00 p.m. Tomorrow, Pre German IFA Show
Ricoh Files Patent for Their Dumb Bell Camera
Pentax Dumb Bell Camera is Now a Ricoh
fullframe_now · 601 weeks ago
When is the D600 successor coming? It's got to be sooner than this Pentax FF.
If they make the D600 smaller and cheaper, address the stain issues, they will have a hit. I'm waiting for the D600 successor or the Pentax FF. Whichever comes first. My money is on the D600 successor.
Bzrkd · 601 weeks ago
On the other hand, in a major photography show in the western hemisphere — PhotoPlus Expo in New York in October – Ricoh isn't even exhibiting. What do you make of all this nonsense?
Uncle Vova · 601 weeks ago
Maybe they decide to do this because they definitely have what to show to the World?
http://www.ifa-tv.de
caferoyalbooks 1p · 601 weeks ago
Mistral75 · 601 weeks ago
Let's hope it's splash-proof ;).
Yoku · 601 weeks ago
6BQ5 · 601 weeks ago
The price is kind of high. For $400 I would rather get the upcoming Sony A3000 but let's see what prices will be like around December and even in early 2014.
bettyswolloks · 601 weeks ago
Uncle Vova · 601 weeks ago
What's innovative will be the next?
Jaz Johal · 601 weeks ago
This is quite a cool item, but for 400$ maybe its not for me, but wow do people do seem to have a narrow view of things , maybe you need to open up your own perspective a few degree's like this camera?
Ohhh ya No full frame ????Pentax Ricoh is doomed, doomed doomed.
Uncle Vova · 600 weeks ago
no other photographic brands can offer the same or better reasons to choose their DSLR.
And the most important and unique reason to choose Ricoh (Pentax) is the reason No.4 - the "Color variations". I wonder why this important photographic option mounted as the fourth - it should be at the first place as a main marketing tenet.
And now, after tremendous success in presentation of the Theta360 we can add the sixth reason to choose the Ricoh's DSLR.
If I could start from the very beginning today I would choose the Pentax once more (5 +1 reasons !).
RiceHigh 110p · 600 weeks ago
Uncle Vova · 600 weeks ago