Now, a quick search to the updated official IFA page reveals that a "new product launch event" will be presented by Ricoh on 5 September (i.e., tomorrow) from 3:00 to 4:00 p.m. Yes, the press dates for the exhibitors happen a bit earlier, as early as 4 Sept., i.e., two days in advance of the exhibition.
So, what's up? A new digital colour photocopier from Ricoh?? :-o
And of course, entering the name "Pentax" in the event/press search page returns no result of any! >:-|