Ricoh Imaging Japan gave a briefing about their latest business strategy on cameras and products on March 15. The following presentation screenshot refers:
All in all, the interchangeable lens business will be "re-launched" whilst the 360 business will fade out. Ricoh will focus more in industrial / professional optical and related products and components in more areas such as those in the automation and innovative technology areas.
Nonetheless, it would be interesting to see how they could "re-launch" the Pentax lineups, actually I would say *revive* instead, IMHO.
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Mistral75 · 159 weeks ago
The English version: https://www.ricoh.com/-/Media/Ricoh/Sites/com/IR/... (see page #6)
With the addition of the presentation text: https://www.ricoh.com/-/Media/Ricoh/Sites/com/IR/...
It's the Vecnos business that's terminated, not the whole 360° camera business. Theta will remain.
"The Vecnos business suffered from the COVID-19 pandemic, which caused travel opportunities to plummet. This situation forced a major review of that business, resulting in a decision to shut it down."
RiceHigh 110p · 159 weeks ago
Mistral75 · 159 weeks ago
Mistral75 · 159 weeks ago
"As we recently announced, we made a fresh start for our camera business by consolidating it within Ricoh Imaging. We will make the brand more valuable by using digital communications to connect directly with customers and by taking a workshop approach to production."
RiceHigh 110p · 159 weeks ago