Web Analytics RiceHigh's Pentax Blog: Phase One and Mamiya Released their 645D, Pentax/Hoya How to Compete?

Wednesday, September 30, 2009

Phase One and Mamiya Released their 645D, Pentax/Hoya How to Compete?

Just see the latest news and official announcement at the DPR:-

http://www.dpreview.com/news/0909/09092805phasepne+45df.asp



They launch a new 645D body with *interchangeable* digital *back*, which the Pentax 645D lacks, with 3 new AF lenses (jointly developed by Schneider, Phase One and Mamiya), priced cheaper than the Pentax (only at €4290 against what has been told for the targeted price of the Pentax 645D at £5000~6000) and the new camera and lenses will be available very soon, in Q4 2009. So, how could Pentax/Hoya compete, with their belated 645D and only one new lens announced so far, for the new cropped sensor??

I still recall my memory for what some Pentax fans told me that Pentax/Hoya was doing the right thing in entering a "new" marketing segment where there was little competition so as to avoid direct competition with Canon, Nikon and Sony in the 135 Full Frame DSLR market. So, I just wish to ask where on Earth there is and will be no competition? :-0
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Mistral75's avatar

Mistral75 · 806 weeks ago

The €4,290 price is for the body only, one has to add the digital back to it. So the Pentax 645D should be cheaper, if less modular.
1 reply · active 806 weeks ago
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RiceHigh's avatar - Go to profile

RiceHigh 110p · 806 weeks ago

But since it is less modular, real pros will hesitate more to buy it. The Pentax 645D is not upgradable, nor the users can change different digital backs to do different jobs.
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mike's avatar

mike · 806 weeks ago

Rice: you can´t compare this two cameras... 645D will cost about 5.000 and this model can cost more than 20.000 (with expensive back). That´s not model from same category... it´s not from same planet... maybe from same galaxy.

Less money 4 worse model...
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Barbarosa's avatar

Barbarosa · 806 weeks ago

again RH is just masturbating on chance to humiliate pentax
is far from truth but that is not important
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Toomas Kadarpik's avatar - Go to profile

Toomas Kadarpik · 725 weeks ago

Pentax 645D got TIPA award in the professional DSLR segment, Mamiya is better studio camera indeed but not good for outdoor shooting at all.

Digital backs are very fragile and UI is far from modern DSLR unfortunately. It is really hard to compare the systems, both perform very well.

Rice, there is no reason to build same systems as competitors have already built, the Pentax 645D is unique and very well positioned. It provides better IQ than Canon and Nikon FF cameras but still has usability quite the same as FF DSLR. At the same time it has common features with FF systems like Hasselblad and Mamiya.

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