RiceHigh's Pentax Blog: Sales / Brand Market Share of System Cameras Worldwide in FYs 2007 to 2010

Tuesday, August 10, 2010

Sales / Brand Market Share of System Cameras Worldwide in FYs 2007 to 2010

Read the following, which the table and its remarks underneath plus the opening post are all clearly self-explanatory. The source of information is cited to be from JP Morgan:-

http://forums.dpreview.com/forums/readflat.asp?forum=1037&thread=35991390

For easy reading and reference, the table picture is directly linked:-

Well, Pentax's share is actually declining for the worldwide total sales, from 5.2%, in 2007 down to 2.9% lately in 2010 (there is a slight rise of 0.4% from 2009, though), with the fact that Olympus is doing better and that Panasonic is coming ahead.

I believe that the above data and results will end any further arguments about the market share of Pentax worldwide and that there is no need to argue again that "Japan is Not equal to the Whole World"! In fact, Pentax is just doing better at Japan than they could at the rest of the World!

For all related news, read this Tag and link:-

http://ricehigh.blogspot.com/search/label/Finance and Sales

Read Also:-

It's Time to Seriously Think Again about the Future of Pentax.. Really.

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David · 761 weeks ago

Some major caveats to those numbers Ricey.....
1. These numbers are not real, they are compiled by gleaming various financial numbers from companies and analysts. Therefore, it's not like you can say "without a doubt, Pentax sold 300,000 cameras in each of the past 3 years."
2. Exc. for Canon, the years end March 31. If I recall, the 'long' (50-300) Kx were still limited, and the deals were not as frequent as they are today. The K7 was still waiting for the Fine Tune Sharpening firmware, and was still hovering over $900. Oh, and the 645, which would count in this study, had yet to be released.

I find these numbers just odd to me
a. I thought Nikon passed Canon this past year?
b. Does Fuji even make a system camera anymore?
c. With the exception of the A 850, why would Sony sell that much more cameras than Pentax?
d. When looking at Panasonic and Olympus, you really have to take into account they have two mounts, as 4/3 & m4/3 are different.
e. Since this is pre-NEX, it's those two that should worry, especially Oly since it doesn't have an HD camcorder.
f. I guess you don't have to sell many cams if you charge as much as a car.

And there is the final point. It is always said BMW has a mantra - we can sell a lot of cars or we can sell really good cars. They know that they have a loyal base they can count on for sales, and they can live with that, and it allows them to build the cars they want. That Pentax sells consistently (and what did they have in FY 2009, the Km?) shows they have a loyal base. One fed by the 645, one that does crave FF, one that updates of classic A, A*,FA, & FA* lenses.

Increasing the base is needed, to be sure, but if there is a profit making 300k, then things should be rosy in FY 2011........as long as they remember video video video

(Gotta be someone who wants to shoot HD with m42 lenses)

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ART · 761 weeks ago

" I thought Nikon passed Canon this past year?"

Only in japan? Overall Canon sells far more than Nikon worldwide.

"With the exception of the A 850, why would Sony sell that much more cameras than Pentax? "

Sony cameras are available in local stores and in far more countries. Outside the US, they are also cheaper than Pentax.

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Alex · 761 weeks ago

Mamiya, at 10.000 units per year? Wasn't the entire DMF market smaller than that?
Strange numbers...

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RiceHigh 110p · 761 weeks ago

This would not be too surprised. The DMF market is actually really small.

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Joe · 761 weeks ago

Need to take into account the amount of resources each company committed in. Sony DSLR has been bleeding for a long time and I do not think NEX can help much of the legacy KM mount lines (but it will help the camera division overall). Nikon is also struggling to achieve profitability despite good sales. Pentax has always been a small company and therefore cannot afford the "Soviet" type expansion that will collapse ultimately. However, Pentax does need to fix its distribution strategy, and work out its relationships with agency sales as I can tell you in my part of the world (Hong Kong), store sales get much less commission for selling Pentax cameras and Pentax camera are for sure to get bad comments from them. I have a feeling that the same thing exists in many parts of the world. An extreme case was that sales were more motivated to sell GX-20 than selling the K20D even when GX-20 had always been less expensive!

1 reply · active 761 weeks ago

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RiceHigh 110p · 761 weeks ago

Accurate observations, Joe, I have to say.