Hoya is to Announce New Stuff on Sept. 9, at 1:00 p.m. Tokyo Time

According to the Japanese Business Live Calendar as reported by the Information on Digitalcameras Blog, Hoya is to announce new stuff of Pentax on September 9, at 1:00 p.m. Tokyo Time (UTC +9:00, i.e., one hour faster than my Local Time):-



So, this reconfirms the last rumour actually, which should be true.