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Sunday, July 03, 2011

What Camera Brand(s) Will Ricoh Use To Sell Their Cameras?

Your bet?

What Brand Name(s) Will Ricoh Use To Sell Their Cameras?
"Ricoh Pentax"
Ricoh Only
Pentax Only
Ricoh And Pentax
Another New Name
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And, just in case if the Pentax name is dropped, what will you do?

If Pentax Exists No More, I Shall..
Switch!
Buy Less (from Ricoh)
Buy More
Do Nothing (No Change)
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Related:-

Hoya Selling Pentax Camera Division and Businesses to Ricoh

Last Poll:-

What is your buying intention of the Pentax Q?
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Comments (15)

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Alex's avatar

Alex · 717 weeks ago

We already know Ricoh will use the Pentax brand - so the only question is: would they rename their own products, i.e. sell everything as "Pentax"?
15 replies · active 712 weeks ago
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RiceHigh 110p · 717 weeks ago

Who said that?
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Zebooka · 717 weeks ago

Ricoh and Hoya said this in their press-releases.
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RiceHigh 110p · 717 weeks ago

Where exactly?
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Zebooka · 717 weeks ago

At least here: http://www.ricoh.com/release/2011/0701_1.html

Ricoh will begin to use the PENTAX brand name for some of its digital camera products, and HOYA will continue to use the PENTAX brand name for their endoscopes and other products

Also three was same text somewhere on Hoya
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RiceHigh 110p · 717 weeks ago

That's nice, if it is to be true!
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RiceHigh 110p · 717 weeks ago

Or, should/could we also think in the following way?

Ricoh will begin to use the PENTAX brand name for *some* of its digital camera products (but will also begin to use the Ricoh brand for some of the other digital camera products)..!
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Zebooka's avatar

Zebooka · 717 weeks ago

Surely.

I think they will use Pentax for DSLRs and 645D.

But for compacts and EVILs/MILCs they will use Ricoh name.
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RiceHigh 110p · 717 weeks ago

That's just the wishful thinking of we Pentaxians! :-)

Ricoh can actually put it in the other way around, i.e., to call all the upcoming DSLRs Ricoh and then the new EVIL/ILDCs Pentax! :-o
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Alex's avatar

Alex · 717 weeks ago

It doesn't make any sense.
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RiceHigh 110p · 717 weeks ago

Two companies share the same brand name is already the utmost nonsense thing on Earth that has never happened before! What else couldn't happen under this circumstance?
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D0n's avatar

D0n · 717 weeks ago

Ricoh brand copiers, and Pentax brand camera?
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kadajawi · 712 weeks ago

Huh? Are you sure? I thought several companies for example use the Leica brand. Wikipedia confirms me... there is Leica Camera AG, Leica Geosystems AG and Leica Microsystems AG. They all use pretty much the same logo, with small changes. AFAIK this sort of stuff happens all the time. Another example is Rolls Royce. There is Rolls-Royce Motor Cars, subsidiary of BMW. And then there is Rolls-Royce plc, a seperate company that makes aircraft engines etc.
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Chris's avatar

Chris · 712 weeks ago

Guys, focus on what's important.
I'm interested in the Pentax PRODUCTS, because I use them.
Not the name on them (as long as I can find them with Google), or the color, or whatever... I do not own a single colored or silver Pentax lens or camera, and I couldn't care less about scratches on lenses as long as they are not in the optical system.
Having said that, I am sure Ricoh would destroy part of the acquired
value if they do anything else than using the Pentax name to the max. in the camera business. I am positive that the Ricoh managers are smart.
C
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Alex's avatar

Alex · 712 weeks ago

Yes, they are - and they already said they'll keep the Pentax brand (much stronger than Ricoh, on this market). Ricoh, unlike Sony, usually does so - keeping an acquired brand instead of using it's own.
Why are we discussing this?

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