Tuesday, November 15, 2011

Japanese DSLR/ILDC/DC Market Shares Jan. to Oct. 2011

See what BCN reports: http://www.bcn.co.jp/sys_imgs/co_press/pdf/2011111009583380262.pdf

Via: http://bcnranking.jp/news/1111/111114_21404.html

The above are in Japanese. In short, below are what we've learnt from the report and are concerned about:-

DSLR Brand Share:-

Rank
Brand
Share
1
Canon
43.7%
2
Nikon
41.4%
3Pentax
7.3%
4
Others
7.6%

Total:
100%

So, the good news is that Pentax still survives and yet wins over Sony for their SLT cameras, whom should be the last "major" player in the category. However, the negative fact is that the market share of Pentax is indeed very low, nevertheless.

ILDC (Mirrorless) Brand Share:-

Rank
Brand
Share
1
Olympus
37.1%
2
Panasonic
29.5%
3
Sony
29.3%
4
Others
4.1%

Total:
100%

As for the mirrorless, Olympus is actually still the market leader and that they have been doing very well, as in the past. Not sure about where the company will go in the future after the big historical Japanese financial scandal, though. It's really sad after all, to see such an innovative camera maker and company to be spoiled like this! :-(

Besides, the DC market seems to be more evenly distributed, just see the following results of the Top 3:-

Compact DC Brand Share:-

Rank
Brand
Share
1
Canon
16.6%
2
Sony
15.2%
3
Casio
14.6%
4
Others
53.6%

Total:
100%


Read Also (External Links):-

CIPA Digital Camera Shipment Statistics

CIPA Interchangeable Lens Shipment Statistics

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