Web Analytics RiceHigh's Pentax Blog: Pentax Q is Selling Very Well at Japan (Best Ever Result for a New Pentax Product!)

Wednesday, September 07, 2011

Pentax Q is Selling Very Well at Japan (Best Ever Result for a New Pentax Product!)

This is the latest sales results for ILDCs/DSLRs as posted by the Japanese BCN for the last week:-

http://bcnranking.jp/category/subcategory_0008.html

Click on the second page of the chart we can see the Pentax Q (White/Prime Kit) is there, at the top!



The sales of the Black Q Kit is not bad, neither. It is positioned at no. 17, just right behind the Sony NEX-C3 standard twin-lens kit in silver, which is also sold at exactly the same price as the Q single prime lens kit.

Congrats, Pentax! I think this is the ever biggest sales and marketing victory of Pentax in these ten years or so! And, a bigger sensor is not needed and the real IQ is of second concern, coz marketing tricks could prevail. Anyway, at a price of JPY 69,800 (~US$7k) let's see if the good sales of the Q will continue and persist.

Comments (34)

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Am a pentax realist for 20 years not a fanboy, I have enjoyed reading some very "interesting"articles here over time. Although the Pentax Q will doubtfully ever find a place in my camera bag, as to me it's more if a novelty. This novelty is one which some people will clearly enjoy having fun with despite it's many many many limitations to which you have brought to our attention. Does it not bother you that despite you many redflags about the camera and brand in general , that so many people will go And enjoy this camera anyhow?
6 replies · active 708 weeks ago
Japanese consumers have more purchasing power than I expected. Congrats.
2 replies · active 708 weeks ago
The Q performs well in all aspects if one is to view it on its own merit without comparing it with other cameras it has no resemblance with..
Me too, congrats Pentax, good job !
K100D and K10D were in top 10.
4 replies · active 708 weeks ago
I'm not surprised, Pentax got something unique with the Q, it proves that it's not a good idea to just follow the crowd. I'm sure the Q is the way to go for the future with its tiny size. The NEX will no sell so well : the new NEX is ridiculously big, as big a s the reflex : whats the point ?

… But for me its still too pricey, i got an Olympus XZ-1 as a pocket camera ! i wonder how it compares to the Q…
I do agree with you nlx - I think that most of tests or opinions written on the web about new cameras are produced by males, experts or advanced users or professional photographers living in the US, or Europe. I'm really challenging their ability to understand the needs (because quality perceived depends of what's most important for you) of women, non US or non European buyers, beginners ! That's a quiet large segment of the population :-)!
Rice -
when you think Pentax has bad marketing, you say so. This time, you would obviously have to say kudos to their marketing, because the Q is a surprise hit - but you degrade the success by calling it "marketing trick". Since when is good work a "trick"?
I am becoming interested in the Q. But since I am building a home now, and the crisis is hitting, my budget is restricted :-(
C
4 replies · active 708 weeks ago
I am surprised that it's selling that well. Walked into a few camera stores in Shinjuku over the last two weekends, but I don't see anyone fawning or testing out the Pentax Q...
1 reply · active 708 weeks ago
I'm with RH here.

Let's face it, the Q is a con, pure and simple.

It's designed to con inexperienced users into a small interchangeable system, that has no benefits over a cheaper high-end PnS.

An Olympus XZ1 has a bigger sensor and beats the Q system lenses with a F1.8-2.5 28-112mm zoom, that never needs removing. All at about half the price.

Anyone that buys a Q either has spare money and an enjoyment of new gadgetry, or is simply unaware that they are buying an intrinsically flawed concept.

The new Nikon mirrorless will be of much more interest, as it will effectively be one stop beneath M4/3, which is effectively one stop below APS-C, which is effectively one stop below full frame.

Having said that, congratulations to the Pentax engineers who created the Q. It is very well designed and made, and takes great pictures within the confines of sensor size.
4 replies · active 707 weeks ago
I agree with Fred: I'm in Japan and went to Yodobashi Akiba (amazing store...).

Bought a Pentax Q, got back to the hotel and had an overwhelming, immediate bout of buyer's remorse after looking at some pictures on MacBook Pro. Don't know what I was thinking when I got it...?

Luckily, they took back the kit in exchange for an international version Sony NEX-5N. Feeling a lot better: with the pancake lense on the Sony is not even much bigger than the Pentax Q but the APS-C sensor makes all the difference. The Sony plays in a different league while costing roughly the same...
1 reply · active 696 weeks ago

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