Web Analytics RiceHigh's Pentax Blog: Ricoh Suffered Big Loss in the Last Fiscal Year

Friday, April 27, 2012

Ricoh Suffered Big Loss in the Last Fiscal Year

http://www.fukeiki.com/2012/04/ricoh-loss2.html

(in Japanese, Google Translation Here)

They have had a Net Loss is in 44.56 Billion (44,560 Million) Japanese Yens, which equals to 542.72 Million US Dollars!

In contrast, in the previous fiscal year before the last one, Ricoh still had a Net Profit of 18.63 Billion Japanese Yens.

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Panasonic (10 billion $ loss/2011),
Sony (3.1 billion $ loss/2011),
Oly (33 billion yen loss/2011 ),
nikon (0.1 billion $ /2011)..
a lot of japanese companies have very hard times actually.

If ricoh had some kind of production based in thailand like sony or Nikon, it's easy to explain for the last year.
I don't say that to exonerate Ricoh, just to remind than it's a common crysis for hardware companies.
While not good, I think it has to be in perspective. Ricoh's fortunes are tied very closely to business spending on office equipment. From their website:

"The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives."

Also:

"West Caldwell, NJ, April 27, 2012 - Ricoh Americas Corporation today announced that Martin Brodigan has been named Chairman and Chief Executive Officer of Ricoh Americas Corporation effective May 1, 2012. Brodigan will succeed Kevin Togashi, who is taking on a new role within Ricoh Group in Japan."

Maybe the US portion of Ricoh is doing well and they are bringing in the former USA head to right the ship at Corporate in Japan.

Pentax is really the only interface Ricoh has with the average consumer. I think the acquisition is a signal that they want more presence in the consumer space.
1 reply · active 671 weeks ago
Actually, when Ricoh acquired Pentax from Hoya they explained that it was exactly because they wanted more presence in the consumer space.
snappertim's avatar

snappertim · 671 weeks ago

Olympus, sony,panasonic have been recording losses for years !!!, ricoh needs to get Pentax selling more cameras and lens, the cameras must be profitable I would think, the lens on the other hand all the profit, or at least a good chunk must go to the makers, IE Tokina, Cosina and Tamron, time to go full frame and make their own as they did in the glory days.

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