Aggregated Digital Camera Brand Shares in 2011 (at Japan Market)

Above: BCN Survey on Digital Camera Market Shares by Brand, inclusive of all camera types; Click to Enlarge.

Source: BCN (Japanese) via Nikkei News (Japanese) via DC Home (Chinese)

So, to translate the above Pie Chart, the brand shares are as follows:-

Ranking	Brand	Market Share
1	Canon	18.7%
2	Sony	15.0%
3	Panasonic	13.4%
4	Nikon	12.8%
5	Casio	11.8%
6	Fuji	10.9%
7	Olympus	9.4%
8	Pentax	4.2%
9	Ricoh	2.3%
10	Others	1.5%
	Total:	100%

So, it seems that Japanese consumers just don't buy Samsung? Well, do they buy the Galaxy line of mobile gadgets then? ;-)

And, I knew that some Pentax brand fans would then suggest that now the brand shares of Pentax and Ricoh should be added, so that the made-up brand share is now 6.5%. But so what? Merging the weakest to the 2nd weakest just won't help! At 6.5% they still come last as a single brand! :-o


Last Related:-

BCN Annual Sales Results and Ranking of 2011 (for ILDCs and DSLRs)