Friday, April 13, 2012

Aggregated Digital Camera Brand Shares in 2011 (at Japan Market)



Above: BCN Survey on Digital Camera Market Shares by Brand, inclusive of all camera types; Click to Enlarge.

Source: BCN (Japanese) via Nikkei News (Japanese) via DC Home (Chinese)

So, to translate the above Pie Chart, the brand shares are as follows:-

Ranking
Brand
Market Share
1
Canon
18.7%
2
Sony
15.0%
3
Panasonic
13.4%
4
Nikon
12.8%
5
Casio
11.8%
6
Fuji
10.9%
7
Olympus
9.4%
8
Pentax
4.2%
9
Ricoh
2.3%
10
Others
1.5%

Total:
100%

So, it seems that Japanese consumers just don't buy Samsung? Well, do they buy the Galaxy line of mobile gadgets then? ;-)

And, I knew that some Pentax brand fans would then suggest that now the brand shares of Pentax and Ricoh should be added, so that the made-up brand share is now 6.5%. But so what? Merging the weakest to the 2nd weakest just won't help! At 6.5% they still come last as a single brand! :-o


Last Related:-

BCN Annual Sales Results and Ranking of 2011 (for ILDCs and DSLRs)

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