Web Analytics RiceHigh's Pentax Blog: Aggregated Digital Camera Brand Shares in 2011 (at Japan Market)

Friday, April 13, 2012

Aggregated Digital Camera Brand Shares in 2011 (at Japan Market)



Above: BCN Survey on Digital Camera Market Shares by Brand, inclusive of all camera types; Click to Enlarge.

Source: BCN (Japanese) via Nikkei News (Japanese) via DC Home (Chinese)

So, to translate the above Pie Chart, the brand shares are as follows:-

Ranking
Brand
Market Share
1
Canon
18.7%
2
Sony
15.0%
3
Panasonic
13.4%
4
Nikon
12.8%
5
Casio
11.8%
6
Fuji
10.9%
7
Olympus
9.4%
8
Pentax
4.2%
9
Ricoh
2.3%
10
Others
1.5%

Total:
100%

So, it seems that Japanese consumers just don't buy Samsung? Well, do they buy the Galaxy line of mobile gadgets then? ;-)

And, I knew that some Pentax brand fans would then suggest that now the brand shares of Pentax and Ricoh should be added, so that the made-up brand share is now 6.5%. But so what? Merging the weakest to the 2nd weakest just won't help! At 6.5% they still come last as a single brand! :-o


Last Related:-

BCN Annual Sales Results and Ranking of 2011 (for ILDCs and DSLRs)

Comments (11)

Loading... Logging you in...
  • Logged in as
That's including digicams - who cares about those?
2 replies · active 674 weeks ago
Who cares? Camera makers! Sales figures and market share means profit and income! Without any sales, the company will die!
This is not about "profit and income" but about volumes; and mostly about extremely low margins digicams. (I don't think Pentax is even making money on those)
So, who cares? Show me the DSLR market share if you wish, and even that is not very relevant - being subject to change (upwards).
casio? :))
1 reply · active 674 weeks ago
I hope that it was Casio who bought Pentax, then the weakest plus next-to-the-weakest merger would not have happened now!
/yeah bit scary that Casio is a bigger name then Pentax. Ricoh are not a big player in the market. Question is do they have the vision and capability to push the Pentax brand or live up to their "Make Pentax a genuine alternative to other makers" as they said.
I doubt it myself since the price hikes won't exactly pump up market share in the USA
Luis FOnseca's avatar

Luis FOnseca · 674 weeks ago

Let's be positive, Nikon only outsells Pentax/Ricoh two to one. And Canon outsells P/R three to one. And Casio is almost on par with Nikon.
So this numbers don't mean a thing. They should be divided into ILC and P&S, at least.
the Canon Elf has got to be the best point and shoot it beats them all in sales and is a great little camera. But I don't care for the rest of the Camera line all the way up to their full frame cameras. Nikon builds better camera but I would rather use my Pentax than my Nikon any day.
KX all the way.
We can't find any Samsung's camera in Japan market.
So, we can't buy it.
2 replies · active 673 weeks ago
Oh, really? :-o
yes. i am living in japan since last two years. i never seen any samsung cameras and tv. but galaxy mobile has good reputation thru ntt docomo. i usually visit yodobashi camera store every weekend. in camera section pentax display section is very quiet. they keep pentax system next to rangfinder film cameras and with some toy cameras. very very bad marketing.

Post a new comment

Comments by