Above: BCN Survey on Digital Camera Market Shares by Brand, inclusive of all camera types; Click to Enlarge.
Source: BCN (Japanese) via Nikkei News (Japanese) via DC Home (Chinese)
So, to translate the above Pie Chart, the brand shares are as follows:-
Ranking | Brand | Market Share |
1 | Canon | 18.7% |
2 | Sony | 15.0% |
3 | Panasonic | 13.4% |
4 | Nikon | 12.8% |
5 | Casio | 11.8% |
6 | Fuji | 10.9% |
7 | Olympus | 9.4% |
8 | Pentax | 4.2% |
9 | Ricoh | 2.3% |
10 | Others | 1.5% |
Total: | 100% |
So, it seems that Japanese consumers just don't buy Samsung? Well, do they buy the Galaxy line of mobile gadgets then? ;-)
And, I knew that some Pentax brand fans would then suggest that now the brand shares of Pentax and Ricoh should be added, so that the made-up brand share is now 6.5%. But so what? Merging the weakest to the 2nd weakest just won't help! At 6.5% they still come last as a single brand! :-o
Last Related:-
BCN Annual Sales Results and Ranking of 2011 (for ILDCs and DSLRs)