Web Analytics RiceHigh's Pentax Blog: Ned Bunnell is (Forced) to Retire so Suddenly and Urgently!

Thursday, September 13, 2012

Ned Bunnell is (Forced) to Retire so Suddenly and Urgently!


(Picture Credit: Chasing Light)

First of all, see this official press release that published a few hours ago at the Pentax Imaging webiste:-

http://www.pentaximaging.com/about/press/289

Other news websites have reported about this also, for example, this is from the Yahoo News:-

Ned Bunnell to Retire as President of PENTAX RICOH IMAGING AMERICAS CORPORATION; James Malcolm Assumes Responsibilities as Executive Vice President

And the reactions of Pentaxians in the Pentax World, we can have a look at DPR and at the PF, for instance.

It comes to my mind that Ned has still updated his blog yesterday about the difference of K-5II and K-5IIs! Everything occurs just so suddenly and Ned's step-down is meant to be rather urgent with such a rush arrangement with is taken place with an almost immediate effect.

As about Ned, I have very good impressions of him, despite that I still criticised him in particular cases. He is truly a Pentax senior official who has all the passions and exceptional zeal. Moreover, Ned is always a nice and polite person. In fact, I exchanged email correspondence with him for a few times before, for what I was thinking about Pentax and gave him some suggestions of mine. He always read my mail in full and replied with good manners. His open-mindedness and friendliness are actually uncommon, especially for a company head like him.

With the leaving of Ned and now the Pentax Imaging (USA) company will soon be fully controlled under Japanese people of Ricoh (no matter what nationality they are), I am yet again not optimistic about the future of it. It appears to many Pentaxians that it is an iron handed forced retirement and replacement of the whole management of an important local branch of the company.

Ned has to be gone very soon, which is just like stupid Ricoh decided to completely replace the name the prestigious trademark of "SMC" with a so mediocre name of "HD" which nowadays appears in every AV product and thus means nothing. Again, I can safely declare that Pentax is doomed and there is no hope on it than ever before for the brand! Utmost SAD!! >:-(

As far as I can see, the Ricoh management is really stupid and utter non-sense. If they are to lay off Ned, they should not do this around the Photokina time, when the world is looking at them so concertedly. If I were them and still decided to remove the old Pentax Imaging management guys, I should do this in low profile and at a less sensitive time!

Comments (23)

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1 reply · active 655 weeks ago
Yes - the timing is interesting - right after the product announcement. Conincidence ?

I am quite familiar with corporate integrations of acquisitions - seeing many such things from the inside. Ned might be a scapegoat for some corporate failures. I suspect it is related to the recent series price changes and rebates.

Purely a speculative question - did Ned support the price increases or was he against them ? Time will tell.

Also, the official announcement mentions 'fans' who support Pentax - and promises that Pentax will produce products that users want ( quite an original thought there). Pentax Forums made a comment suggesting that this current series of products is a result of plans made while under the last owners - suggesting that it will be different next time around. Again time will tell.

With all other companies releasing exciting FF's and mirrorless undergoing serveral generations of development, we all understand that Pentax has a lot of catching up to do. Pentax is still fantastic at asp-c dslr's - but this segment is now being squeezed from the top and bottom.
Silver Guy in Taiwan's avatar

Silver Guy in Taiwan · 655 weeks ago

Is Ned gonna scrap his blog ?
1 reply · active 655 weeks ago
I guess he will not update it anymore.
phoenix15's avatar

phoenix15 · 655 weeks ago

You really like the drama :)
1 reply · active 655 weeks ago
But the Dramas are played by Ricoh Pentax themselves, not anyone else.
Good news. Ned's work was not very good. To say honest.
1 reply · active 655 weeks ago
With dated and mediocre products as well as non-existent product planning and the lack of company vision as a whole, I think Ned has already tried his best and spent every effort of his to promote and market Pentax products in the States.
Ricehigh, you said time and time that Pentax is doomed..and you said so again in this post. You also said that "there is no hope on it than ever before for the brand!". Why not just close this blog and get on with your life? Why spent the kind of time updating this blog on something which you feel is already doomed and has no chance of a recovery....just saying...time is precious and you should not waste your own time...and others.
1 reply · active 655 weeks ago
You waste your own time for coming here. I did not force you to follow my Blog and replied.
And why bother to do this blog when Pentax is already doomed? Care to explain? Oh yes...I am wasting my time again replying to this silly blog and talking to you. my bad.
1 reply · active 655 weeks ago
You didn't understand because you haven't read the first post I made for my this blog:-

http://ricehigh.blogspot.com/2006/11/why-this-blo...

On the same fair basis, would you explain to me that why you haven't gone yet and "why bother" with me?
Good Riddance!'s avatar

Good Riddance! · 655 weeks ago

Good riddance, Ned! You did such a disservice to Pentaxians when you stated old lenses on Full Frame DSLR's are no good. Ned was such a tool. Time for new blood and new products.
1 reply · active 655 weeks ago
I had a different opinion against Ned on this issue on what he said. Nonetheless, he approved my comment in reply at his blog and he did even clarify on what he "thought" and his rationale on claiming that - totally no problem and reasonable enough.

As the president of Pentax Imaging, he had the responsibility to defend the company's policies and plans, which he could not change. This is completely understandable.
"Forced" - that's made up. Typical.
2 replies · active 655 weeks ago
I am not the alone thinking about that. Read the DPR thread.
But it's still made up, and a lie.
Ned was simply getting tired with an extremely busy schedule and having to commute; so he decided to spend more time with his family. Read the DPR thread :p
Well the old guard is mostly gone now. There maybe a few engineers, planners and others that hail from the Pentax pre-Hoya era, but really it is now Hoya with Pentax tech and name only. It will be interesting to see what happens from here, and this maybe a change for the better. I too appreciate the message ..."promises that Pentax will produce products that users want". How refreshing. Ned was at the helm when the crazy pricing schemes occured here - what an outrage. Ricoh will really need to pump money into Pentax-Ricoh imaging to catch up product wise. They need to fast track the FF, and adopt one of the mirrorless mounts (Nex or M4/3s) for their mirrorless solution ASAP (they can keep the Q though - why not it's cheap for them). Interestingly, the K-5II in a way is a pure old Pentax move. Rather than remake for remake sake and marketing purposes they just tweaked - well new AF is a major tweak- a great camera. Is this a signal that Pentax has a better chance now or is it as you are basically saying the end?
1 reply · active 655 weeks ago
Sorry I meant to say.. now Ricoh rather than Hoya. That is what happens when ownership switches so often.
Meanwhile has anyone noticed that the Nikon D600 has just been announced, you know the affordable consumer (not even prosumer level) FF
Steve Green's avatar

Steve Green · 655 weeks ago

Maybe this is a good news!? Because Pentax USA worked like a different part of Pentax. They always supported their "classical" photographers (Kerrick, Mark etc.) but they are not really great photograhers! (You can check YouTube and Facebook sources) For example; where is the Thomas Shahan? Why is he not sponsored by the Pentax? I wonder this one!
1 reply · active 655 weeks ago
Of course the future is yet unknown but I feel sad right now to see Ned gone.
The King is Dead long live the King, yes a new management team will emerge and we will see how good they are, Ned tried as Rice says with some mediocre products and bad Hoya planning (well it was bad from Pentax's view point but good for them - Hoya, sticking to APSC not because its the best but because Tokina brand of Hoya made the APSC lens' including the disasterous SDM, this is coming to an end as the new 18-270 is once again a Tamron product, the old 18-250 was, will we see, maybe we will get the new Tamron 70-200 2.8 badged as a Pentax as part of a FF system), I believe Ned's going is the result of the market repositioning he tried or was forced to do some months back, to be number one you have to do what the people at number one are doing, and as Nik/Can are doing virtually the same thing and have 97% plus of the Digital Interchangeable Lens market, the future is bright (especially the viewfinder) the future is Full Frame.
Regards Snappertim

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