Web Analytics RiceHigh's Pentax Blog: 20 Best Selling DSLR Models in Japan 2009

Monday, December 28, 2009

20 Best Selling DSLR Models in Japan 2009

As in the last year, here is yet again the survey by the Japanese BCN, for this year:-

http://bcnranking.jp/news/0912/091228_16149.html
(in Japanese, for the period from 1-1 to 12-23 of 2009)

As we can see, K-m is ranked 11 with a share of 2.5% and K-x ranked 16 with a share of 1.8%. But as the K-m was marketed for ten months and K-x has been for two only, I think the K-x is a bigger and true success for Pentax/Hoya.

Btw, where is the K-7?

If we are to calculate the brand share for the Top 20 models, here it is:-

Position
Maker
Number of DSLR Models on List
Market Share
1
Canon
6
37.9%
2
Nikon
5
28%
3
Panasonic
3
8.5%
4*
Olympus*
2
4.3%
5*
Pentax*
2
4.3%
6
Sony
2
4.0%


Total:
87%


Remaining/Other Models:
13%


Whole Market:
100%
* Olympus's Top Selling Model EP-1 had a Share of 3% whilst Pentax's Top Selling Model K-m had a Share of 2.5% only.

So, Canon has taken back the crown again and has beaten Nikon by both total number of top models and share, by almost 10%, this year. Pana has won a beautiful battle too and has taken up the 2nd runner-up in the game. So, innovation and advanced technologies (i.e., intensive R&D) do really work here.