https://petapixel.com/2020/07/18/why-pentax-is-making-the-right-call-in-sticking-with-dslrs/
The author may have a point. But the market trend is towards interchangeable lens Mirrorless, especially Full Frame ones. Who will jump boat to the Pentax brand because of Reflex? Is it just the wishful thinking of Pentax/Ricoh themselves? :-o After all, the reverse may be true.