The toy policy of the old Hoya continues under the current control of Ricoh and it has been realised! Look!
http://dc.watch.impress.co.jp/docs/news/20111221_500459.html
(Google English Translation Here)
The product description mentions that it is targeted for those aged 10 years and up.
Btw, I'm really interested! Will try to get them if I can find them later on! And most importantly, I think I'll be 10 years old for getting them! ;-D
Related:-
Pentax' Toy Policy Will Continue After Ricoh's Take-Over in October!
My K-r Toy Story! ;-D