Web Analytics RiceHigh's Pentax Blog: Pentax Interview/Disclosure Galaxy (All Official: Pentax Germany, Pentax UK, Pentax USA and Pentax Ricoh Japan!)

Friday, January 13, 2012

Pentax Interview/Disclosure Galaxy (All Official: Pentax Germany, Pentax UK, Pentax USA and Pentax Ricoh Japan!)

1. A further look on what Pentax Germany posted at the Google+:-

"Dieses Jahr wird das Poster größer werden müssen." = This year the poster will have to be bigger.

First via Blog reader franky and then human translated by Blog reader Mistral75.

It might hint that a new Pentax interchangeable lens camera body would be added this year.

2. Pentax UK posted something at the Facebook:-

"Hi Guys

We can confirm that Japan has now ceased production of the PENTAX K-r. However, it will continue to be available to purchase in Europe until at least May.

Customers and users of the K-r can be assured that, as with all Pentax SLRS, future lens introductions will be compatible with the K-r body.

We can also confirm that rumours about the K-5 discontinuing are untrue."

I do find that the above message clear and precise.

3. IR has had an interview with John Carlson of Pentax Imaging (USA) at the CES:-

http://www.imaging-resource.com/news/2012/01/12/imaging-resource-interviewjohn-carlson-pentax

Go read the interview yourself, and of course it is in English. But I do have some negative impressions on what are being answered and the way JC took in answering the questions, i.e., the negative or tricky words and phrases that John likes to use, as usual:-

"Whether we have the resources to do something in between those, I'm not in a position to say." "That's one where the production is finished with that product. I hesitate to call it "discontinued", because there is still product in the channel." "As far as what's on the road map, it's not something that I'm able to share." "As far as when something's going to be released for the 645, I'm not sure."

Btw, what "channel" are those K-r stuff still distributed in the US? Even B&H, the largest US dealer of photographic gear, has listed it discontinued for quite a while. Do a quick search over there and we can see a full page of discontinued K-r items plus the last item of O-GPS1 that is "temporarily out-of-stock". After all, I just wonder what John still wanted to play down?! >:-[

Last but not least, I am really tired of the marketing BS about the "decent image quality" of the Pentax Q or alike, which is helpless and is just BS, after all!

Update: Have just come across this funny but actually very well put post by a Pentax user at the DPR forum and would like to share it here. I think it's a must read, since that guy writes and summarises things far better than me! :-o

A brief summary for the lazy one: Pentax SLR Talk Forum: DPR

Anyway, it's sad to see that many Pentax users who responded in the thread were actually pissed off! >:-(

4. Next, I'd like to give you all something more authoritative, DC Watch has just interviewed the head of marketing and product planning of the Pentax Ricoh Company at the Japanese headquarters!



http://dc.watch.impress.co.jp/docs/news/interview/20120113_504147.html

(in Japanese, Google English Translation Here)

This time we get more useful information, in particular, here is what the PR Japanese head talks about the K-mount (and my own translation):-

■ Kマウントレンズも新しいタイプに挑戦

――今後のレンズの展開は?

「まずは望遠系のレンズを充実させます。センサーのサイズが小さいため、コンパクトな望遠レンズは作りやすいですからね。ポケットに入れておける望遠ズームが作れます。皆さんが想像しているレンズより、ずっと小さく、ずっとしっかりした作りの望遠レンズを作れると思っています。2012年は Qのシステムを拡大していきたいですね」

The interviewer asked about if there is any development of new lenses in K-mount. The PR head answered that they would concentrate on the development of new lenses for the Q system first as it is easier to make compacter lenses with the smaller sensor size of the system and that a pocketable zoom can be materialised as such. In 2012, they would develop new telephoto lens for the Q.

――Kマウント用レンズの拡充も望まれていると思いますが、今後の予定は?

「もちろん、QだけでなくKのレンズも予定しています。しかし、システムとしてある程度、必要なレンズは揃っているので、その点がQマウントとは違うところですね。システムができているので、従来とは違う切り口のレンズを出していきたい。特徴のあるレンズをKマウント向けには出していきます。既存レンズのリファインに比べると絶対的な開発時間がかかるため、どんどん投入というわけにはいきませんが、新しいタイプのレンズに挑戦していますから、もう少しお待ちください」

The interviewer chased the Pentax head that many Pentax users did want much for new K-mount lenses. The head then answered that the development would be continued, mainly focused on the minimisation of lenses and new types of optics would be developed. But they would need more time as more resources were required since it was more difficult. He further asked the users to be patient and wait for longer.

After all, I like the way which the Japanese PR manager answered the questions than what JC did. I think that Japanese guy has been more sincere and honest in answering those questions and most importantly in a straight-forward way of which the message contained is clear without any ambiguity, not even to mention that he should know more about the PR future than what JC knew. Indeed, I would rather see Ned Bunnell was interviewed than finding JC (whom IR liked to contact) but it seems that we could rarely see Ned anywhere publicly in the light these days.

Comments (28)

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Wow, now I am getting concerned - thanks RiceHigh :0. Maybe ignorance is bliss after all. I am now debating whether to stick it out with the worst case scenario of having to use a Sony e mount at some point or pulling the plug and selling off my equipement now and be done with it. On the other hand, if everyone else panics then the lenses and bodies will become relatively inexpensive. I'm leaning towards dumping and fleeing to another system.
2 replies · active 689 weeks ago
Keep in mind JC may not be able to make some calls on what to say and not say as Pentax Japan Headquarter guys. I found his answers honest. What I do think though is that since he did mention Ricoh/Pentax are still sorting out their lines and merge, that, that in particular needs to happen like yesterday. That needs to be sorted out *fast*. The more the conflict/hesitation there the worse for the cameras.

Anyhow the Q continues and that must mean it must have been selling "well enough" to be a market for them.
It would like to add more about the outlook for K-mount lens.
The PR guy said they'd develop unique lens, or something that is from a different vector than before. As refrain/renewing the existing lens (i.e. new lens that with similar spec as the old ones) would cost more time than making complete new (unique) ones, that's not something that Pentax would do oftenly. (unlike Canon who leased a series of MkII/II lens?)

I feel like this is the first interview that Pentax officially admit that Pentax Q is based/influenced by 110 . (It's more a feeling that comes from 3rd party: magazine review/pentax users)
Sorry if it was covered on previous interview.
There was so little left in Pentax, when Hoya spit it out, that Ricoh bought it for chicken feed. $125m is nothing for Ricoh and that is probably why there seems little priority for Ricoh is worry too much about how the camera business continues. Getting some patents, lens know-how and plant facilities are more important when they can be translated into benefits for its copier business that is worth billions and that is the main game for Ricoh. Even if Ricoh wants to do something, it takes a very long time to get a new model ready to sell, and my guess is that there was probably nothing left in the design works when Pentax was sold, the way Hoya ran down Pentax. The Japanese executive said we should be patient. 2013?
3 replies · active 689 weeks ago
CNN had an article yesterday about the value of brands even after a company dies - partly looking at Kodak. They mentioned that Polaroid got $88 million for its brand alone. I would guess that 1/3 of the $127 million Ricoh paid for Pentax was brand value. The question then becomes, did they get $80-90 million in other assets? Between IP and physical assets, I would guess yes. IF those assets are worth more than $127 million, Ricoh could kill Pentax and still com out ahead on the deal. Lets hope that doesnt happen.

I too felt the IR interview was a lot of non-answers but that might be all he was allowed to say. Its not just Japanese companies who tightly control their spokesmen. Ever tried to get anything out of Apple?

About the k-r "Available until at least May" is pretty definitive, assuming the speaker knows the number in inventory and the monthly sell rate. One would hope that if they know that, they also know when they need to introduce a new camera to fill the gap.

I like the comment about the poster needing mores space but 2012 is a LONG year.

What we need is some globe trotting Pentaxian to go to the Pentax plant in Vietnam and see what is up. Is it making bodies? Are they K-5s?
1 reply · active 689 weeks ago
Mage is probably right from what I can see. Ricoh are saying that the Q is a priority for them for lenses. Considering the big gaps in Pentax glass that comes as a shock to most people. And it flies in the face of the "bring Pentax up to Canon and Nikon level" comments we had before.

The Q is to most Pentax users (or potential buyers) a big snooze all around most people are simply not interested in this gimmick toy like camera with a tiny sensor. They care about having up to date bodies that work properly and can AF accurately!
Bla bla bla
bring the pentax brand on par with canon and nikon
bla bla bla
I think that i should bring my gear on par with canon on my own.
New EOS 5D seems to be a good chance to do this. Goodbye APS, welcome FullFrame !

Rice, thanks for your superb blog !!! I will still visit it in the future. Maybe there will be better news from Pentax, but today was pure horror.
All best wishes to you Rice, lots of good shots and happy bashing. ;-)
Can another company do the small fullframe camera everyone wants. At an affordable price?
3 replies · active 689 weeks ago
Why would Pentax do a nice FF body with a compact size when they have the Canikon beating "Q"
Sigh..double sigh

Ricoh are an oddball company look at the GX-R
They'll be no closer to Canikon than Olympus are (ie not even remotely)
I want to like Pentax but we can't lie Pentax are too far behind. There is a reason people buy Canon and Nikon
5 replies · active 689 weeks ago
K-mount is very old and lacking behind to modern technologies, they must develop new system for their upcoming mirror-less. On the other hand they may provide RICOH GXR unit for K mount like dead Leica M. This sounds logical. So we hav e three models:

GXR with k-mount
MF 645D system
May be one more unit from K5 series

Q mount is not important, this is completely different application due to the sensor size, but not bad either.

HOYA just cleaned their risky assets and now RICOH can use Pentax patents in their new products like Q,GX and may be some APC-C/FF hybrid cameras.

Entry level models like K-r are so competed in the market that they hardly provide any profit to Pentax company. I think even Q with identity earns more money because it is different and can last longer and there is no exact analogy or better product in the market (same size) Same thing with 645D, no clones or competitive products have been made. Mamiya and Hassy are completely different products - not DSLR usablity yet.
Why would Ricoh buy Pentax just for the "brand" and then wind down the Pentax APS-C business? Doing such a big favour to Hoya? It does not make sense even if the transaction value is not a big amount. Bare in mind that Ricoh has also not released anything new in the CES, it is more likely that both companies are planning something new together, obviously NOT to close both camera businesses as part of te "plan" of the acqusition. By the time mirrorless camera can produce similar performance in auto focus and continuous shooting, I think not just Pentax K-mount is under threat, Canon EF, Nikon and Sony A mounts will be in the same boat as PK mount. My bet is that the next Ricoh/Pentax product could be a transistion to future models that will not have mirror (kind of like the transition from M42 to K mount).
1 reply · active 689 weeks ago
Interesting. Today, Pentax - Ricoh now maintains 4-5 systems at once (medium format, dslr, mirrorless (Q and GXR)), and compacts. Those are too many, and I think they will drop / let some system die sooner or later.

I think that Pentax will keep 645D and Pentax Q and ditch DSLR or let the system die (like Olympus 4:3). In the future, I think that Pentax will develop new mirrorless system with bigger sensor, probably APS-C sized sensor. Probably it will be Ricoh GXR will K-mount module. But the development will take a while.

The bad news is probably we won't see a significant new product from Pentax Ricoh in 2012. Maybe we'll see some in 2013. Hopefully, it's not too late.
I guess that Pentax had some new DSLR model in development ... A K5 successor ... it's due for an update. It does not need much ... newer sensor, improved firmware (like manual control over movie mode) and that is it... K5 has great ergonomics! Really the body is excellent. Yes, some people might want better AF, faster frame rate but quite frankly Pentax was always lagging in that so those people that needed faster cameras have probably switched already. If Pentax/Ricoh just update the sensor every year and release new version of K5-like body ... I would be satisfied. If I remember correctly, Pentax/Hoya was doing most money of the lenses! If they stop making bodies they will loose sales on the glass. Investments to the "Q" system are a waste of money.... they'll be making even less money there because the competition will be fierce in that market segment. 645D? I don't know how well they are selling ... definitely great camera but without clear commitment from Pentax/Ricoh to continue investing and upgrading it (and lenses) nobody will be seriously considering it! Who would buy expensive glass if would be unsure that he'll get new body with better sensor in 2 years? I hope that Pentax is going to survive and that they'll keep making DSLRs ... If they make K5-sized FF for a decent price they should be good in a great position ... and could make money of the lenses... Well if they aren't going to unveil K5 successor before summer ... I guess I either jump ship right away or buy K5 (or two) and keep it until it breaks and then jump ship. But if there is not going to be good DSLR (or other K-mount camera) on the market at that point ... I'll have hard time selling my lenses ... It sucks! I really like my K7's ergonomics, I don't like Canon's and Nikon's.

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