See what is recently reported in this PF thread:
http://www.pentaxforums.com/forums/pentax-news-rumors/231593-ricoh-selling-off-licensing-pentax-designs-patents.html
The previous Pentax Ricoh patented design now becomes a Vixen's!
If it is true, it is really too bad! And Pentax is doomed!!
Btw, Ricoh has yet submitted a new patent application for a stupid and useless design and thing like this:
http://egami.blog.so-net.ne.jp/2013-07-10
(in Japanese)
So, what is this then? If I understand correctly, it is an automatic flash bounce head which will rotate by itself according to the holding position of the camera, horizontally and vertically! :-o Just imagine while the user composes the picture, the flash head has its motor moving, and driving / changing the position of the bounce head..! =_="