Web Analytics RiceHigh's Pentax Blog: Hoya CEO Still Thinking to Sell Off Pentax?

Wednesday, October 07, 2009

Hoya CEO Still Thinking to Sell Off Pentax?

Here is the latest interview article with Hoya's CEO by the Japanese Nikkei financial news:-

(in Japanese, login is required to view the full article, registration is free)

Via the PentaxForums and photofan.jp, the excerpt is as follows:-

HOYA's CEO, Suzuki revealed his idea for Pentax digital camera department:
"Don't think keeping (the Pentax digital camera sector) in the HOYA Group forever,
Let it merge with other companies, or independent is also OK "

It is further mentioned that the K-x will be the turning point between success or failure of Pentax (the brand) and the sales result will change the faith of Pentax! (What? The K-x is the last chance given? And, K-7 is not the main project with key concern?)

Hence, the stance taken by the CEO and Hoya about the whole Pentax camera business is clear, that is, it is a business that can have or not to have, which simply means it is just a "don't care". So, where are commitment and determination then?? (None actually, I'm afraid, very unfortunately..)