http://www.pentax.jp/english/news/2013/20130702.html
Press Release
July 02, 2013
COMPANY NAME CHANGE
PENTAX RICOH IMAGING COMPANY, LTD. (President: Noboru Akahane; hereinafter referred to as "Pentax Ricoh") announces the company name change as follows.
New company name
(Others except for the company name remain unchanged)
Effective Date of the change
Purpose of the change
The company’s goal is to leverage the tremendous strength and awareness of the Ricoh brand along with the superior technical innovation of Pentax products to deliver a world- class consumer experience.
Both PENTAX and RICOH products will remain in the market to reinforce the company’s commitment to the business.
RICOH IMAGING COMPANY, LTD. remains committed to further strengthening its offerings and presence in the area of consumer camera products and related services.
Subsidiaries name change
New Name
| Subsidiaries | Country |
|---|---|
| RICOH IMAGING PRODUCTS(Vietnam)CO.,LTD. | Vietnam |
| RICOH IMAGING PRODUCTS(Philippines) CORPORATION | Philippines |
| RICOH IMAGING EUROPE S.A.S | France |
| RICOH IMAGING UK LTD. | U.K. |
| RICOH IMAGING DEUTSCHLAND GmbH | Germany |
| RICOH IMAGING AMERICAS CORPORATION | U.S.A. |
| RICOH IMAGING CANADA INC. | Canada |
| RICOH IMAGING CHINA CO.,LTD. | China |
Current name
| Subsidiaries | Country |
|---|---|
| PENTAX RICOH IMAGING PRODUCTS(Vietnam)CO.,LTD. | Vietnam |
| PENTAX RICOH IMAGING PRODUCTS(Philippines) CORPORATION | Philippines |
| PENTAX RICOH IMAGING FRANCE S.A.S | France |
| PENTAX RICOH IMAGING UK LTD. | U.K. |
| PENTAX RICOH IMAGING DEUTSCHLAND GmbH | Germany |
| PENTAX RICOH IMAGING AMERICAS CORPORATION | U.S.A. |
| PENTAX RICOH IMAGING CANADA INC. | Canada |
| PENTAX RICOH IMAGING CHINA CO.,LTD. | China |
Old Related:-
New Company Name of "Pentax Ricoh"
Logging you in...
twil · 613 weeks ago
Perhaps the RICOH name is better known for cameras elsewhere ?
Someone please enlighten me on how this is a beneficial change because I don't see any advantages at all.
RiceHigh 110p · 613 weeks ago
mario · 613 weeks ago
Both PENTAX and RICOH products will remain in the market!!!
RiceHigh 110p · 613 weeks ago
Uncle Vova · 613 weeks ago
All goes to that. Unfortunately.
twil · 613 weeks ago
It is interesting how they mention Pentax for technology and Ricoh for brand recognition. This may forshadow the dropping of the Pentax logo altogether. I hope this is not the case.
Uncle Vova · 613 weeks ago
1. Ricoh bought the Pentax from the Hoya.
2. Ricoh started new joint company "Pentax Ricoh Imaging Co" putting the Pentax name first not only by the alphabetical reason but declaring the partnership. IMHO
3. Only a couple years later Ricoh deleted the name of Pentax from the name of company. And that is done not only in alphabetical reason ;) but to show new partnership strategy: former Pentax should know who is master and owner, who is investor. IMHO
What will happen next and how soon? Let's make a forecast and wait. ;)
Remembering the words of the famous song: "No Pentax - no cry." ;)
David · 613 weeks ago
daedbird · 613 weeks ago
News Corp just split, the news organization kept the News Corp name, while the media side (Fox, FX, 20th Century Fox, etc) went with 21st Century Fox.
Apple went from Apple Computer to Apple Inc. a few years ago. People made jokes about how they were not making computers anymore.
Look at who the corporations are that make Panasonic cameras, or who owns Taco Bell and KFC.
nothing to see here
Guy with a K-5 · 613 weeks ago
Mike · 613 weeks ago
ricoh.pentax · 613 weeks ago
"what ?! you folks want a full frame Pentax dslrs? here.. let us give you repackaged items and a company name change"
awesome! now this blog suddenly become a blog about me :D .
but no, i think this blog is awesomer under the name "ricehigh's Pentax blog" ..
Uncle Vova · 613 weeks ago
During the first month after the "Bacon Society" was organised and announced, it's office received thousands letters with the claims of the quality of bacon.
Been surprised and annoyed of that fact, the office of the Bacon Society made a great decision and changed the name to "Francis Bacon Society".
The day after the name was changed, the office of the Society received next angry letter: "Instead of changing the name - it is better to monitor the quality of the bacon!"
Let's associate it on the current moment... ;)
P.S. The Francis Bacon Society is the real and respected organization.
Without any jokes. ;) http://www.francisbaconsociety.co.uk/the-society/
Dan Johnson · 613 weeks ago
Z.T. · 613 weeks ago
Pentax was almost always a *product brand name*. There was only a short period when Pentax name was established a company, in early 2000s, which marks the period of poorest brand management anyway.
Most people reading this blog never owned a Pentax made product, but by Asahi, Hoya or Ricoh.
Uncle Vova · 613 weeks ago
You are right while looking backward in the history. Ricoh at the startup of his project made something different.
When Ricoh put the Pentax name into the name of united company - it seemed to be a one step forward, but deleting the name of Pentax from the name of united company after about three years of joint work - seems to be a one step backward. Not enough to be upset? ;)
OK, let's be optimistic: no Pentax - no cry.
Z.T. · 613 weeks ago
"And, in fact, the Pentax name has been "just" a brand for most of its life, so in some ways this is a return the status quo. Here's a breakdown of how the Pentax name has been used over the years.
Pre-1954, Pentax was a brand name of VEB Zeiss Ikon. (The name was formed as a contraction of "pentaprism", and Zeiss Ikon's Contax brand).
From 1954 until 2002, Pentax became a brand of Asahi Optical, after the latter purchased the name.
From 2002 to 2007, Pentax was adopted as the company name for the first time in its history.
From 2007 to 2011, Pentax returned to brand status under new owner Hoya.
In 2011, it became a company in its own right again, but only briefly, before becoming Pentax Ricoh Imaging.
Today's Pentax Ricoh announcement comes on the heels of some other photography branding news. Just last week, famed optics manufacturer Carl Zeiss AG announced it would be removing "Carl" from its brand and become, simply, Zeiss, going forward.
As the French might say: "Plus ça change, plus c'est la même chose."
Asahi · 613 weeks ago
I guess a new "innovative" product will be annonced in August 2013 using the new company name.
RiceHigh 110p · 613 weeks ago
Uncle Vova · 613 weeks ago
;)
Mage · 613 weeks ago
Sure you can mount Pentax lenses on new Ricoh cameras after Pentax cameras disappear, probably using an adapter. Pentax lenses will be like Minolta lenses, I guess.
This is it. The end of Pentax.
Seathan · 613 weeks ago
Horst · 608 weeks ago