This one is not announced at the DPR site "internationally", but it is there at the official Pentax Japanese home:-
My Biggest Congrats to Pentax of Hoya! Congrats for being a new toy maker for entering the toy market and making new toy cameras and leading the trend!!! (Ditto for the appearance and look of the new K-r and new kit prime!)
Thursday, September 09, 2010
The Third New (Toy) Optio!