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Thursday, May 20, 2010

K-7 Have Been Launched One Year. But Then..

One year ago, the K-7 was announced and launched. I helped Pentax to make an unofficial full product launch release 1 day+ before and actually more than 1 month before for the pre-notice.

Now, one year has elapsed. What Pentax/Hoya has gained with the K-7? What achievement has they made with this K-7 "flagship"? Is the K-7 a successful model? Has it helped Pentax? Is it the real honour for we fellow Pentaxians? Which model is actually most important for Pentax throughout the year and keep the brand alive and keep Hoya in (DSLR) business with the brand Pentax?

Well, I think most of us have the clear answers for the above questions, objectively. Obviously, it is not the K-7!

Whilst Pentax has just told us officially that the K-7 replacement or upper class model is coming, I hope Pentax/Hoya should and could do it right and could success this time! ..instead of another failure. But they should act faster and in a more accurate way in response to the market needs and trend. In fact, we do not really need Pentax/Hoya to tell us everything or anything on what they will do. If you are having a more careful mind, actually guessing and knowing their next move is not that difficult, provided that they have decided something. For instance, I was able to predict the K-7 model would come to an end last time when they launched the K-7 Silver Limited, three months ago back to February! =Victory=

Comments (7)

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I think that by the K7 Pentax has set up it's AF with Nikon and Canon. Ofcourse it's still litlle behind but not miles away like it was. K7 is a very good camera but it's being hurt by KX hi-iso performance. A lot of people are forgeting that DSLR is not just HI ISO performance but also egonomics, metering, AF, and other.

K7 was not meant to be a hi volume camera, it's obvious that this one was KX. But we can't say that it's a peace of junk.

Maybe i'm not objective becouse i own a K7 and it's just my second DSLR ( first was k10 ) but I feel that K7 has changed a lot the game that pentax gives.

Oh and i think that K7 would be have been more succesfull if pentaxians weren't always looking for the best deal. In my opinion the pentax fans usually talk about better and better but still buy the cheapest camera. Hoya knows it, and they release camera's with that in mind
3 replies · active 773 weeks ago
Thanks for sharing your observations and I think you have some good valid points made.

One thing I want to amend is: Hoya should not sell lenses at those high prices that they are asking for now. This will just kill themselves and Pentax in the end!
I agree lenses are way to much expensive and the major price rise was made by hoya.. I don't know why for example the da*16-50 has to be more then 2x then Tamron 17-50? I wish lenses would become more affordable..
Why do you think Pentax is posting a profit now? :)

Seriously I think they are pricing themselves out of the market. But they cannot sell at a loss either. And if they don't make a profit with the lense, why do business at all?
"I don't know why for example the da*16-50 has to be more then 2x then Tamron 17-50?"

Sadly the Tokina variant for Canon and Nikon mounts is also much cheaper (I know it's not WR and SDM, but still...)
K-7 is the great camera in Pentax camera history.
I also figured that the limited edition K-7 was a way to quickly clear 1000 cameras out of inventory to make way for an improved model. It is a little embarrassing when a $500 camera is outperforming your "flagship" model. I'm anticipating something like a K7i that puts the Sony Exmor sensor into the K7 body (with the two dials, which seems to be the #1 reason people buy it). I'm a new K-x owner, myself. It replaces my K200D. I wish the K-x still had the K200D dust/weather sealing, vertical battery grip, and remote shutter jack, and audio in jack. A model that provided those things would be attractive to me.

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